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INTRODUCTION
Selling pet merchandise can be very lucrative. But that's less than half the story. More importantly, it helps change client's perception of the practice from being somewhere they have to visit (under sufferance) when their pet is ill, to the place for all their pet's needs. In other words, it helps client bonding.
In addition:
If the last point sounds cynical, it's not. Fact is that for every 5 owners that buy a product from the practice, you've probably 'saved' at least two from buying an inferior product elsewhere, with little instruction about how to use it.
That's good for them and it's good for their pet.