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VMA chair, Claire Edmunds said: "The aim of the PR award is to recognise the value that media and public relations can add to the marketing mix.
"The award is given to the entry that has delivered the most innovative and effective PR campaign during the previous year, as judged by a panel of industry professionals. This can be a single ‘one-off’ event or article, or a sustained campaign over a given period."
The winner and two highly commended entries will be announced at the VMA Awards on Friday 17th March 2017, at the London Lancaster Hotel.
The last date for entry submissions is 10th February and the event takes place at 11.30am on Friday 17th March 2017.
For further information visit www.vma.org.uk
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