A new veterinary practice start up which will use technology to improve both the pet owner experience and the quality of working life for its employees has raised £7M in seed capital and is set to open its first two clinics in London. 

Creature Comforts will be using the cash both to open the clinics and build a proprietary app which will give owners seamless 24/7 access to veterinary care, whilst allowing vets to work more flexibly and more often from home. 

VetSurgeon.org caught up with Russell Welsh (pictured), co-founder of the new business alongside Daniel Attia. 

Russell said: "During the pandemic, there was a recognition that employers needed to do more to attract and retain veterinary staff, and so there has been a move towards more flexible working and better employment packages.

"The problem is that we then saw a massive increase in the number of pets, and the profession is struggling to meet demand.

"On top of that, the corporatisation of the profession has meant that both staff and owners often feel less connected with each other.

"We think the answer lies in independent practices making better use of technology to reduce the workload on veterinary staff whilst creating a better, seamless, more personal experience for pet owners.

"There are of course companies offering online consultations, but they tend to be stand alone services, or belong to corporate groups. 

"What we're doing differently is developing our own system so that we don't lose control of any stage in the client journey and can make sure the quality of care, after care and service is consistently high.

"We'll also be putting together a share option scheme, so our employees will really feel a proper sense of ownership."

https://www.creaturecomforts.co.uk 

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