Royal Canin has launched Pill Assist Cat - a treat designed to make it easy for owners to give medication to their cats.

In an internal study, Royal Canin found that Pill Assist Cat achieved over 91% pill acceptance.

Pill Assist Cat is enriched with vitamins and prebiotics to support a cat’s recovery, and each treat contains only three calories. 

Elisabete Capitao, Royal Canin Veterinary Marketing Manager said: "We know that getting cats to take pills can be quite a challenge even for the most experienced pet owners! A quarter of owners leave the veterinary clinic with oral medication for their cat, but 40% find giving pills to their cat complicated. Pill Assist Cat makes giving cats medication easy and takes the stress out of pill time."

Royal Canin says Pill Assist Cat is suitable for most types of medication, from worming tablets to medication for an illness.

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