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The internet has brought major changes to the way that people behave towards and communicate with veterinary professionals (and indeed, each other).
The growth in freely available medical information online has, to some degree, devalued professional qualifications, because it has made every Tom, Dick or Harry think they an expert in everything.
The change towards communicating more via the (often hastily) written word than speech has also brought many challenges.
The written word, devoid of human expression, is often stark and uncompromising. It leaves everything to the reader's imagination. It polarises. It inflames.
Combine all this with the ability now for anyone to vent their spleen in front of a big audience on Facebook, and you have a recipe for an increasingly unhealthy relationship between owners and their veterinary team.
VNs FOR VNs has been set up so that veterinary nurses can have a safe place away from other social media to give each other comfort and practical advice when faced with these kinds of difficult situations.
Alasdair Hotston Moore, Clinical Editor of VetNurse.co.uk, said: "I'm so pleased we've come up with this group.
"We can help each other with this problem in several ways. Sometimes simply sharing a problem is enough, but we can also exchange experiences, provide factual information to counter misinformation and gather around to ensure colleagues are not alone."
VetNurse.co.uk will also be adding further support to help veterinary nurses navigate the challenges thrown up by societal changes, including further research into the subject and work to promote a greater understanding of the role of the veterinary nurse by the public.
The new group is only open to veterinary nurses working in practice, and recently retired veterinary nurses (many of whom will have seen it all before, and have useful advice to share).
To join the group, visit: https://www.vetnurse.co.uk/001/vns-for-vns
PS: Whilst you're here, take a moment to see our latest job opportunities for vet nurses.