The British Veterinary Association has published 'How to manage unfair and abusive reviews online', after Voice of the Veterinary Profession statistics revealed that half of all vets have been on the receiving end of online abuse, with unfair reviews being the most common type reported. 

The new guide, developed in association with Vets Digital, is the latest addition to BVA’s ‘Respect your vet team – end abuse’ campaign, which aims to support vets and veterinary workplaces who experience abuse from animal owners either in person or online.

It will be added to the Respect Your Vet Team toolkit, which offers a range of resources designed to help protect staff and limit the frequency and impact of abuse from clients.

The resources include practical tips on how to protect staff from online abuse, downloadable posters encouraging respectful behaviour from clients and a series of blogs exploring the issues. 

BVA President Malcolm Morley said: “The vast majority of clients are hugely appreciative of the care they receive from their vet teams, resulting in thousands of positive reviews every year.

"While we recognise not every client will have a positive experience and may wish to provide critical feedback, a small number are posting deliberately abusive or unfair reviews.

"This is unacceptable and can have a hugely negative impact on individual veterinary professionals and the wider team.

"Protecting the wellbeing of veterinary teams remains a top priority for BVA and this new resource will help vet teams to take practical steps to limit the impact of this type of abuse.”

https://www.bva.co.uk/resources-support/misc-resources/how-to-manage-unfair-and-abusive-reviews-online 

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