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The guide explains:
https://www.rcvs.org.uk/news-and-views/features/standards-and-advice-update-advice-published-on-amended
https://www.gov.uk/government/collections/veterinary-medicines-guidance-notes-vmgns
PS: Whilst you're here, take a moment to see our latest job opportunities for vet nurses.
https://www.gov.uk/guidance/advertise-veterinary-medicines-legally
This is a link that details advertising guidance for vets, SQPs, pharmacists, marketing authorisation holders (MAHs), manufacturers of veterinary medicines and wholesale dealer authorisation (WDA) holders.
Thanks Jo Brett, interesting, but that link very much supports my point. It defines advertising clearly, and it is not something done in the course of lecturing, talking, podcasting etc. Also, that page does not dictate what vets can do, but rather what manufacturers can communicate TO vets, pharmacists etc.