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The company says it thinks the film is an industry first because it depicts veterinary professionals in a way that they have never seen themselves before: cinematically showing the highs and lows of a typical day in veterinary practice.
Vets4Pets also says it wants the film to generate greater recognition for everyone working within the industry, not just its own staff, by showcasing the passion, dedication and commitment that unites them.
Keith Leonard MRCVS, Practice Owner at Vets4Pets Leeds Birstall where some of the video was filmed, said: “While there are no words that can do justice to the sheer passion and determination demonstrated by the entire veterinary community, taking part in this campaign and seeing the result is really emotional.
“After an unimaginably turbulent few years, this campaign makes me feel incredibly proud of my whole team.
"It genuinely shows what it’s like to work in veterinary practice and I can’t thank each and every one of my team enough for their outstanding dedication to the care of our clients – both the pets we care for and their owners.
"We all live and breathe what we do, and I hope they feel a sense of pride when they see this campaign.”
Gordon Dunn, People Director at Vets4Pets, said: “The veterinary sector has experienced immense pressure following years of unprecedented challenges and as an industry we need to do our utmost to ensure that veterinary professionals are supported in their development and careers. But alongside this, we need to understand that recognition goes a long way too.
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