Animalcare has set up a new company called identicare to operate its identibase pet database and identichip microchip business.

The company says the reason for the change is so that it can dedicate additional resources to the business. 

Samantha Williamson, UK Country Manager at Animalcare, said: "Through our identichip microchips and our identibase pet database, we provide one of the UK’s longest-established pet microchipping services and are helping to reunite owners with their lost pets every single day.

"The pet reunification sector is evolving rapidly thanks to technological advances. We believe that the creation of identicare will facilitate the concentration of resources and expert knowledge needed to fuel the growth in our identichip business and continued enhancements to the identibase pet database. identicare will share the same passion and values as Animalcare and there will be no outward change for our customers.

“We look forward to continuing to deliver our ambition of delivering the highest quality pet reunification service under the identicare banner.”

The new company is part of the Animalcare Group.

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