Hill's Pet Nutrition says that the company's 5% average reduction across most Science Plan and Nature's Best products and 6.1% average reduction on Prescription Diet products has proven popular with practices and pet owners alike.

As evidence of this, the company points to data from Euromonitor*, the independent market analyst, which shows Science Plan Healthy Development Puppy is experiencing faster volume sales than the rest of the market, outpacing the growth of popular grocery brands**.

*Euromonitor July 2010 & Hills Data May 2010.
**Such as Pedigree, Winalot and Bakers brands.

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