Hill's has launched Science Plan Snacks: a new range of treats which includes light, immunity support, healthy mobility, oral care and skin & coat variants for adults, and immunity support and skin & coat variants for puppies.

Market research has shown that 76% of UK dog owners feed their pet treats, and that snacks represent 33% of total market value in the dog food segment. Hill's has identified that 84% of pet owners want their pet's snack to be healthy and 67% want the snack to meet a specific need. However, the company says many pet snacks and table scraps are high in salt, sugar and fat and overfeeding can unbalance a nutritionally balanced diet provided by the main meal, as well as being a major cause of obesity.

Adrian Pratt, Veterinary Affairs Manager at Hill's said: "Owners like to treat their pets to snacks as it helps cement their close bond but they are also aware that feeding unhealthy food is a bad idea. We believe that responsible snacking is the way forward and to that end have launched Science Plan Snacks. The range is not only low in calories and made with all the optimal nutrition principles that guides the formulation of Science Plan main meal but also features on-pack guidelines to indicate the number of snacks that can be given per day. "

Hill's says the new range outperforms other mainstream biscuit treats in taste tests, being up to 79% preferred. Science Plan Snacks offer fatty acid ratios and blends to support healthy mobility and patented fibre technology in the oral product, with controlled levels of calcium and salt. The resealable bag maintains freshness and the high impact premium black packaging provides great stand out on shelf.

For further information contact your Hill's Territory Manager or Hill's customer service on 0800 282438.

PS: Whilst you're here, take a moment to see our latest job opportunities for vet nurses.