Pedigree® has announced the launch of national Oral Care Month, which will take place during March 2010.

Recognising that canine periodontal disease affects over 80% of dogs in the UK, yet with only 2% of owners following a regular oral care regime for their dog, Oral Care Month will seek to encourage owners to visit their veterinary practice for free dental check-ups.

The company says the initiative will be supported with a wide range of marketing material for practices, including striking waiting room posters, leaflets and free Pedigree DentaStix samples. A far-reaching national press and TV advertising campaign will also take place leading up to the campaign to encourage existing and potentially new clients to seek advice from their vet.

Pedigree's oral care expert, Dr Marie-Louise Baillon says that most owners simply aren't aware that four out of five dogs over the age of three are likely to have gum disease. "We've found that around 90% of owners rate their own dog's teeth and gums as being either good or perfect. What our campaign is aiming to do is educate owners to look out for the telltale signs, such as bad breath, which many will often wrongly accept as being normal, or bleeding and inflamed gums."

Practices can sign up to Oral Care Month from 1st January at: http://www.oralcaremonth.co.uk/.

Promotional materials will be sent to registered surgeries in the New Year. All practices that sign up will be listed on the campaign's consumer website so that dog owners can easily find their nearest participating vet.

All registered Oral Care Month practices will also be entered into a free prize draw. Prizes include a dental X-ray system worth £2,500, 25 free places on next year's 'Improving Periodontal Health' autumn lecture tour and 50 periodontal probes.

PS: Whilst you're here, take a moment to see our latest job opportunities for vet nurses.