Pfizer Animal Health has launched a new range of diabetes support materials, including a DVD, post-prescription leaflet and home recording chart for owners of diabetic cats and dogs; a vet detailer, poster and blood glucose monitoring chart for the practice.

The company says that diabetes is on the increase in pets, as the level of obesity in cats and dogs escalates. Current estimates put the disease prevalence at 0.32% in the dog population¹ with similar levels suggested for cats with some being as high as 1 in 100². With increasing economic pressures and busy lifestyles, many owners are reluctant to take on the challenge of a diabetic pet, yet most pets respond extremely well to treatment.

Susan Mitchell, Insuvet® Product Manager at Pfizer Animal Health, believes that communication is key: "Helping owners to understand that treatment need not be difficult and that routines can be flexible enough to fit in with their lifestyles is critical. Time and time again it has been shown that cost is not always the primary consideration when it comes to treating the pet that is viewed as a much loved member of the family.

"Ensuring that owners understand exactly what will be expected of them is likely to be pivotal to the success of diabetes management than might first be assumed. Our new range of support material focuses on that need and takes the owner right the way through the process, from that initial diagnosis when decisions hang in the balance, to improving compliance by providing all the tools necessary for effective day to day management of the disease."

The new support materials include a DVD that explains all that clients need to know about the condition. This, says Pfizer, is the ideal choice after initial diagnosis, to reinforce and support the dialogue that takes place in the clinic environment. Shock, fear and confusion may mean that many owners will simply fail to take in all that their vet has to tell them after the initial diagnosis. This, in turn may prevent the owner from making an objective decision about their pet's future. 

Once emotions have settled the client can watch the DVD in their own home, start to approach the future more rationally and decide what adaptations may have to be made. A post prescription leaflet is available to provide reassurance about the daily routine of monitoring a diabetic pet and a home recording chart to aid long-term compliance.

Of course, diabetic patients can be just as challenging in the practice environment so a comprehensive vet detailer is available along with blood glucose monitoring charts, a poster detailing what to do in a keto-acidotic emergency, a veterinary nurse discharging list and a clinic letter.

For further information on the Insuvet® range or to request support materials for diabetic clinics or individual patients, vets and nurses should contact their Pfizer Business Account Manager. For any technical questions about the Insuvet range call the Pfizer Animal Health Technical Support Line on 0845 3008034.

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