Elanco Animal Health has launched #PetMagicMoments, a social media campaign designed to drive engagement between veterinary practices and their clients and encourage customer footfall to veterinary practices. 

As part of the #PetMagicMoments campaign, the company is inviting veterinary professionals and pet owners to share some of the magic moments they've had with their pet on Facebook, Twitter and Instagram. There's a weekly prize of a personalised photo cushion for the image that gets the most likes, shares or retweets, and a main prize draw for £500 worth of Forest Holidays’ vouchers. 

In addition, Elanco is asking veterinary practice staff to share heart-warming stories that happen in practice, using the hashtag #VetMagicMoments. The practice that shares the most popular post or tweet will win a monthly prize of a £250 restaurant voucher.

Elanco has produced a launch pack to support the campaign and promote it to colleagues and clients. The pack includes:

• A campaign guide
• Three social media ‘how to’ guides covering Facebook, Twitter and Instagram
• A staffroom poster
• A #VetMagicMoments photo-frame for each participating practice
• Point of sale material (bunting, pack of balloons, waiting room display kit, waiting room poster, window graphics)
• Sweets for practice staff

Matthew Rowe, Milbemax marketing manager at Elanco Animal Health, said: "Facebook users account for 90% of all UK social media users¹ with nearly one in four dogs and cats having their own social media feed or page². Our #PetMagicMoments campaign will build a community of pet owners, vets and vet nurses who share the love they have for their pets, while driving engagement between veterinary practices and their clients on social media and encouraging customer footfall direct to the veterinary practice which will lead to increased revenues for veterinary practices."

Elanco says it will also be sharing worming advice, pet related information, news, statistics and competitions and quizzes, which will all be available for veterinary practices to share via their own social media.

To sign up for the #PetMagicMoments campaign visit www.petmagicmoments.com and download the campaign guide.

For further information, contact your local Elanco Animal Health territory manager.

PS: Whilst you're here, take a moment to see our latest job opportunities for vet nurses.