A new company supplying pet chews to the veterinary profession has launched this month.

The Soft Chew Company has been set up by Kevin Ingram, owner of the veterinary supplier J.A.K Marketing and Niall McFerran, who has in the past worked for a number of veterinary healthcare companies including Animalcare, Ceva and Alstoe.

Kevin said: "The healthcare supplement market in the UK is worth over £20 million and rising but most customers are asked to use products which were designed for use on humans. The aim of The Soft Chew Company is to provide those health benefits in the form of treats that the dogs and cats will readily accept."

The new company's product range will be branded: "Chewz" and marketed as palatable healthcare supplements in order that they will not be confused with pharmaceutical products. 

The range will initially consist of:

• Dog joint support chews, (available in tubs of 120 and 60 chews)
• Cat joint support chews (in tubs of 60 chews)
• Dog multi-vitamin heart shaped chews (in tubs of 60 chews) 
• Cat bladder support chews (in tubs of 60 chews) 
• Cat hairball relief chews (in tubs of 60 chews). 

The Chewz range can be obtained from all wholesalers or directly from J.A.K Marketing.

For further information contact; info@thesoftchewcompany.co.uk or 01347 293150

PS: Whilst you're here, take a moment to see our latest job opportunities for vet nurses.