Bayer has announced that it has launched a new bone-shaped version of the Drontal Plus tablet with greatly increased palatability to increase client compliance.

In a field study, new Drontal Dog Tasty Bone proved to be voluntarily consumed by 88% of 150 dogs1.

Vicky McAlister, Group Product Manager at Bayer said: "We want to make it as easy as possible for responsible dog owners to remember to worm their pet at least every three months. To help improve compliance, there is an increased necessity for highly palatable oral dosage forms. To meet this need, the Drontal Plus Tasty tablet has been optimised using a novel formula that has an extremely high level of palatability where the majority of dogs take the tablet straight out of the owners hand like a treat - proving that Drontal is now tasty by nature as well as name!

This combined with the memorable bone-shaped design will help cement Drontal as the wormer of choice in the minds of owners." 

Is it just me, or does the name of this product sound a bit like someone who has ingested a series of words, and then regurgitated them in no particular order? I suppose Drontal Tasty Dog Bone means something else, and Tasty Dog Drontal Bone doesn't really work.

Reference

1. Petry, G., Fourie, J. and Wolken, S. (2014) Comparison of the Palatability of a New Flavoured Drontal® Plus Tablet (Drontal® Plus Treat 10 kg) and Milbemax® Chewable Tablets When Presented to Privately Owned Dogs: Open Journal of Veterinary Medicine, 4, 163-169. http://dx.doi.org/10.4236/ojvm.2014.48018

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