Zoetis unveiled the Centre for Digital Innovation (CDI), it's new centre for creating digital products that enable data-driven decision-making to enhance precision farming and improve animal wellbeing for livestock and pets, at the House of Lords last week.

The company says its target is to create a digital health record for every UK livestock animal to enable data-driven decision-making and precision farming.

One of the first products in the pipeline is a device that provides real-time monitoring of growth and weight gain in a pig herd using non-intrusive visual imaging. It monitors actual growth against predicted growth, recording the number of daily visits to the water and feed station by individual animals. It produces a weight distribution graph and pinpoints both under and over achievers in the growth stakes, recording key dimensions and accurate measurements of the animal’s weight. Data from the device can be processed in seconds and uploaded into a web reporting tool.

Also in the pipeline is an app that can detect and monitor information on a cow's lameness.

Zoetis says it believes that advanced digital solutions could also significantly improve the wellbeing of companion animals. To that end, the company has built a new digital ecosystem for vets that includes a mobile app - PetDialog - to help better connect owners with their pet and vet. The PetDialog app features a Quality of Life assessment produced by NewMetrica from technology developed by the University of Glasgow. Using psychometric methodology, the assessment measures and monitors the quality of life of the dog so that the owner and vet can gain a deeper insight into the animal's health and wellbeing, including the early detection of health issues, managing disease and measuring the impact of treatment. Just as is the case in human medicine, the device will facilitate the remote monitoring of conditions such as blood glucose monitoring for diabetic cats and dogs.

Lord de Mauley, Science Minister, said: "I welcome this new investment which will add great value to UK capability in this area. It builds on the close relationship Zoetis already has with our universities and institutes including many Research and Development collaborations.

"Zoetis's decision to locate the Centre in the UK recognises the strength of our data sciences expertise and commitment to innovation including agricultural and biomedical science."

Ned Flaxman, CDI director (pictured right), said: "We believe that in this particular space, where technologies are advancing rapidly, the need for complimentary strategic partnerships is essential. Through our Alliances group we work actively in establishing the appropriate University and industry collaborations that will enable our CDI specialists to develop together the most comprehensive and valued digital solutions for our animals."

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