The Dogs Trust has officially launched the Free Microchipping Through Vets Campaign through which all owners can get their dog microchipped free of charge through participating veterinary practices.

Microchipping becomes compulsory for all dogs in England in April 2016 and Wales in March 2015, and with 20% of dogs in the UK still unchipped, the charity says it thinks demand for the procedure is likely to be significant over the coming year.

1500 practices have already joined the year-long campaign, as part of which they will be given free microchips in exchange for implanting them at no cost to the owner. The charity says it hopes that up to 75% of the UK's 3075 practices will have joined the campaign within the next few weeks.

Clarissa Baldwin, Chief Executive of Dogs Trust, said: "We are delighted about the proposed new legislation and see it as the start of a very positive movement. From April 2016 in England and March 2015 in Wales it will be compulsory for each and every dog to be microchipped on first change of hands which represents a significant step forward for dog welfare and responsible dog ownership. To show its support for the implementation of this legislation, Dogs Trust is teaming up with vets to make sure that all dog owners can have the procedure done for free. We'd like to say a huge thank you to the vet practices already supporting the campaign and urge others to come on board. An essential element to the success of microchipping is for dog owners to take responsibility for updating their details with the database should their circumstances change.

"Last year 111,986 stray and abandoned dogs were picked up by Local Authorities across the UK, with only 40% reunited with their owners. This initiative will help to reduce that number dramatically."

To join the campaign vet practices should contact Dogs Trust at campaigns@dogstrust.org.uk

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