Elanco Companion Animal Health, maker of Comfortis, has launched a new campaign to raise awareness of the perennial problem of fleas, and the importance of regular treatment.

The campaign revolves around some new research which shows that while nearly half of dog owners¹ allow their pets to swim at least once a month during the summer, over 45% of those questioned were unaware that if a dog is bathed or swims it may lose protection from spot-on flea treatments with only a sixth realising that the active ingredients in some spot-on insecticides can harm aquatic organisms².

Gavin and Stacey actress Joanna Page, and RSPCA veterinary surgeon David Grant (pictured right) are being wheeled out to talk about the new research, both on the radio and on web TV.

In addition, Elanco says that a range of Comfortis support materials are available to help educate pet owners about fleas and the healthcare issues associated with fleas and encourage enquiries about flea control solutions.

For further information please contact your local Elanco Companion Animal Health key account manager or email elancoah.uk@lilly.com.

References

1. Opinion Matters, October 2011.  1006 UK dog owners
2. MG&A, January 2012.  290 UK dog owners

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