The Veterinary Medicines Directorate (VMD) has launched the Accredited Internet Retailer Scheme, through which veterinary medicines retailers can now be accredited by the regulator.

The scheme, which is voluntary, involves an application process and site inspection to check ongoing compliance with the Veterinary Medicines Regulations.

The British Veterinary Association has supported the move, but called for the scheme to become compulsory. The BVA says it is also calling for more robust measures to stop prescription fraud and is in discussions with the VMD.

Harvey Locke, Past President of the BVA, said: "Our biggest concern with online medicines retailers has been that animal owners didn't know whether they were buying genuine, safe medicines that comply with UK regulations.

"This simple scheme launched by the VMD will allow customers to know within seconds whether the company they are using complies with the high standards set by UK legislation and the regulator.

"The scheme is a very welcome positive step in protecting the public from illegal sites, but in future we would like to see it becoming compulsory so that everyone can be confident that they are buying products that are safe for their animals and themselves."

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