Hill's Pet Nutrition has launched 'Drive Nutrition', a new initiative in which Registered and student VNs can earn the chance to win various prizes, including a smart car, for taking part in online activities at www.hillsvet.co.uk or www.hillsvet.ie.

Activities on the site range from the light-hearted, such as photographing your pet wearing a bandana supplied by Hill's, to more serious nutrition training. Each activity you take part in earns competition entries that the company says can be thought of as similar to lottery tickets. In other words, the more competition entries the participant has, the greater the chance of winning, although someone with just one entry could win the car.

In addition to the car, there are other prizes including Wiis, iPods and cameras. Some are 'instant wins' that are given to someone who just happens to be logged in at the time, whilst others are weekly competition prizes.

Competition entries can also be earned by linking through with to Facebook and Twitter accounts, sharing a top tip, making a recommendation using quick reco at www.hillsvet.co.uk or www.hillsvet.ie, registering a client on the puppy or kitten programmes, or referring friends to Drive Nutrition. There will be scavenger hunts and trivia questions, as well as lots of opportunities to engage with friends and colleagues.

Michelle Nelson, RVN C&G Cert SAN, VetEssentials Brand Manager said: "I'm a qualified veterinary nurse myself and I know when I worked in practice I would have been really excited about this programme. I love the idea that nurses can share ideas and network with colleagues. With the opportunity to access quality CPD and win prizes too, I think Drive Nutrition has something to offer everybody. I encourage nurses to sign up as soon as possible to start clocking up entries and increase their chances of winning our great little smart car!"

PS: Whilst you're here, take a moment to see our latest job opportunities for vet nurses.