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Bob Martin has launched FleaClear (fipronil) for cats and dogs, which will be sold through multiple retailers and leading pet retailers for as little as £4.50 per treatment.
The company says it is backing the launch with 'considerable marketing spend', which will include TV advertising, a press campaign in women's consumer lifestyle titles, PR and social media campaigns.
According to the company's press release: "Not only is it cheaper than Frontline it can be bought off the shelf saving a costly visit to the vets."
Indeed. Not to mention the savings to be made by not having to hospitalise the permethrined cat.
PS: Whilst you're here, take a moment to see our latest job opportunities for vet nurses.
As we are finding an increased amount of clients saying that frontline is no longer effective, I'm assuming like every other bob martin product this will be just a waste of people's money and they are going to have to go to the vets for advocat or stronghold!