All Headlines >>
Bob Martin has launched FleaClear (fipronil) for cats and dogs, which will be sold through multiple retailers and leading pet retailers for as little as £4.50 per treatment.
The company says it is backing the launch with 'considerable marketing spend', which will include TV advertising, a press campaign in women's consumer lifestyle titles, PR and social media campaigns.
According to the company's press release: "Not only is it cheaper than Frontline it can be bought off the shelf saving a costly visit to the vets."
Indeed. Not to mention the savings to be made by not having to hospitalise the permethrined cat.
PS: Whilst you're here, take a moment to see our latest job opportunities for vet nurses.
if this means the other bob martins flea products are discontinued then this has to be good in that there will be fewer deaths, but for me I am afraid the Bob Martins name will now always be inextricably linked with dead or dying cats - I have seen too many of them.
The fipronil based spot on that we sell in our practice for a cat sized is a comparable price - and with that you get good advice and no hard sell from a veterinary professional buck-shee, now that is what I call a bargain!