Bob Martin has launched FleaClear (fipronil) for cats and dogs, which will be sold through multiple retailers and leading pet retailers for as little as £4.50 per treatment.

The company says it is backing the launch with 'considerable marketing spend', which will include TV advertising, a press campaign in women's consumer lifestyle titles, PR and social media campaigns.

According to the company's press release:  "Not only is it cheaper than Frontline it can be bought off the shelf saving a costly visit to the vets."

Indeed. Not to mention the savings to be made by not having to hospitalise the permethrined cat.

PS: Whilst you're here, take a moment to see our latest job opportunities for vet nurses.