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Bob Martin has launched FleaClear (fipronil) for cats and dogs, which will be sold through multiple retailers and leading pet retailers for as little as £4.50 per treatment.
The company says it is backing the launch with 'considerable marketing spend', which will include TV advertising, a press campaign in women's consumer lifestyle titles, PR and social media campaigns.
According to the company's press release: "Not only is it cheaper than Frontline it can be bought off the shelf saving a costly visit to the vets."
Indeed. Not to mention the savings to be made by not having to hospitalise the permethrined cat.
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I agree, i never use or advise Bob Martins as it never works and alot of clients who have used it still ring up saying their pet has fleas. My worry is once clients have found out the product contains the same as Frontline, many people will start using it and I feel it will be hard to argue not to.