The results of a new study1 highlighting the prevalence of Angiostrongylus vasorum infection as seen by UK veterinary surgeons, combined with the low awareness amongst dog owners of this parasite2 has led Bayer Animal Health to launch a nationwide 'Be Lungworm Aware' initiative.

Backed by a hard-hitting national advertising, PR and radio campaign which kicks off in April, the initiative aims to highlight the prevalence of this potentially, and often fatal infection, and to drive pet owners to their veterinary practices for further information.

The initiative also sees the launch of a new educational website for dog owners - http://www.lungworm.co.uk/. The site offers further information on the infection, including likely signs, how to obtain treatment and a video of the lifecycle of the parasite showing the threat posed by the lungworm's intermediate hosts - slugs and snails.

The study revealed that 16% of vets questioned had one or more confirmed cases of the disease. A further 10% had seen dogs that they suspected had the infection.  However, only 6% of dog owners questioned in a UK wide survey had unprompted awareness of the parasite.

Bayer's Chris White said: "These results are no surprise following the reports last year of confirmed cases of Angiostrongylus vasorum as far north as Glasgow. The disease has seen a rapid rise in importance over the past few years highlighted by the number of vets and nurses that attended the Advocate CPD meetings held around the country at the end of last year.

"The 'Be Lungworm Aware' initiative aims to educate owners on the risks associated with infection, to encourage them to visit their vet for further information and discuss their dogs' parasite protection plan."

For further details, or to order the supporting practice materials, including a new educational waiting room display and practice PR pack to help raise awareness locally, please contact your Bayer representative or ring 01635 563682.

1Insight Track, 2008
2Insight Track, 2009

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