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Hill's Pet Nutrition has enhanced its portfolio of prescription diets for the management of FLUTD with the launch of Feline c/d Multicare Reduced Calorie and a 'taste upgrade' for Feline c/d Multicare.
Prescription Diet Feline c/d Multicare Reduced Calorie is a new dry product designed to manage the higher incidence of FLUTD in overweight cats (FLUTD is 49% more prevalent in overweight and obese cats2). According to Hill's, the controlled fat and calorie levels in c/d Multicare Reduced Calorie and clinically proven levels of L-carnitine help to reduce fat build up and maintain lean muscles mass. Like c/d Multicare, its formula also dissolves sterile struvite uroliths in 14 days1.
Hill's says Prescription Diet c/d Multicare Reduced Calorie is formulated with omega-3 fatty acids to reduce the distress and discomfort associated with conditions such as FIC (Feline Idiopathic Cystitis); in addition obesity has been associated with systemic inflammation3 for which omega-3 fatty acids are beneficial4,5.
Prescription Diet Feline c/d Multicare Chicken dry kibble has had its taste improved; Hill's says studies show it is now preferred over the leading competitor's brand by a wide margin6. Apparently, the improvement in flavour is partly down to the new shape of the kibble.
Lastly, Hill's is highlighting a prospective study by MacLeay et al, the preliminary results of which were reported at the American College of Veterinary Internal Medicine Forum in May 2010. In the study, cats with uroliths suspected to be struvite (based on radiographic appearance) were fed Prescription Diet Feline c/d Multicare and rapid dissolution of the stones occurred in as little as two weeks.
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