The new ellipsoid shape of Drontal Cat tablets is designed to make the process of worming easier for pet owners and vets.Bayer Animal Health has re-designed Drontal Cat and Drontal Cat XL tablets from a round shape to a smaller ellipsoid one, in order to make worming an easier process.

Bayer's Drontal brand manager Dan White said: "Market research conducted among 218 cat owners in August revealed that an ellipsoid, smaller tablet was preferred. In fact, 69% of non-Drontal Cat users indicated they would prefer to switch from their current worming product to an ellipsoid, smaller tablet. So we have re-designed the shape of the tablet across the Drontal Cat range.

"Drontal is the only wormer that kills every type of gastrointestinal worm commonly found in UK cats. So it was not surprising the research also showed Drontal to have the highest brand awareness, at 37%, of all cat worming products."

The new Drontal Cat Ellipsoid tablets are now available, and in new pack sizes of 2, 24 and 96. For large cats, Drontal Cat XL Ellipsoid has new pack sizes of 2, 8, and 48, and these packs will be available in early 2011.

For more information about the new Drontal Cat tablets, please contact your Bayer territory manager.

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