The Veterinary Nursing foundation degree at Aberystwyth University combines theoretical and practical learning, with a year-long work placement in a veterinary practice as an integral part of the programme.
Facilities at the university include a clinical skills lab, research and anatomy laboratories, equine teaching centre and university farms.
A mock veterinary clinic is being developed and will allow students to prepare for clinical placements in a simulated environment.
The School of Veterinary Science at Aberystwyth University has been training veterinary students since it was officially opened in December 2021 by King Charles III.
Emma Anscombe-Skirrow, Senior Lecturer and Veterinary Nursing Lead said: “The success of Wales’ only School of Welsh Veterinary Science since it opened is fantastic to see.
"The addition of vet nursing studies to the veterinary degree that is already being taught here is a great opportunity to expand the School's educational provision."
Inquiries about the veterinary nursing course and applications can be made by emailing: vetssat@aber.ac.uk.
The scheme will allow regular referrers to gift free treatment worth up to £5000 to clients in need of financial assistance
Hospital Director Nicola Bromley said: “We recognise the challenge it is for families who may need specialist care for their animal friend but are unable to find the necessary funds.
"We highly value the relationship we have with our referring vets in providing options to their clients, and we hope this scheme will empower them to give hope to those who need it most.
"We are committed to supporting our referring primary care vets through collaboration, to make the whole sector as good as it can be for every animal.”
The new scheme will be activated immediately and apply to referrals made from January 2024, meaning practices and primary care vets who already refer to Fitzpatrick Referrals can refer pro bono cases immediately.
https://www.fitzpatrickreferrals.co.uk/news
For the project, the company has developed a Brachycephalic Obstructive Airway Syndrome (BOAS) clinical assessment tool which can be used by a vet or nurse in practice to make a diagnosis.
The assessment is a holistic one which includes taking a history of the animal, a full physical examination, an exercise test and an examination of the dog’s nostrils.
The results of the assessment are then discussed with the owner to agree on a course of treatment.
During each consultation, vets and nurses also look to talk sensitively with clients about breeding, buying and owning brachycephalic dog breeds, offering welfare advice on how to manage their dog’s lifestyle, including issues such as keeping their weight low and looking after them in hot weather.
CVS says it hopes this will increase a general level of welfare awareness amongst brachycephalic dog owners.
CVS has also created a collection of resources for its teams, including new clinical frameworks and veterinary guidelines, webinars and a CPD day on the subject.
The company has also created materials to help vets and nurses have what can be challenging discussions with clients, including consultation room posters and practice reception TV videos which showing the physiology of the brachycephalic breed.
CVS says that since launch in July last year, the 25 participating practices have conducted nearly 900 brachycephalic assessments, and it aims to have at least 5% of Pugs, French Bulldogs and Bulldogs undergoing assessment across its small animal division by 2028.
Kaminox contains potassium gluconate and B-vitamins to help dogs affected by hypokalaemia.
Originally released as an oral liquid supplement, Vetplus says this new powdered formulation offers a more concentrated level of potassium for larger pets or those that require a higher dose.
Kaminox sachets are sold in packs of 30, with a scoop provided for easy administration.
Meanwhile, the liquid supplement is available in 60ml and 120ml bottles.
www.vetplus.co.uk/products
Tara Evans RVN from Vita said: "We wanted to raise awareness and start a discussion with rabbit owners about preventative ear care in rabbits, including how and when owners are cleaning their rabbits’ ears.”
91% of owners also agreed that cleaning is important for rabbits with ear health problems, but 49% have never cleaned their rabbit’s ears.
For the remainder, the most common reason owners gave for cleaning their rabbits’ ears was as a preventative measure (46%), followed by noticing signs of discomfort (25%) and following veterinary advice (25%).
Tara added: “These results show us that owners are aware cleaning their rabbits’ ears is important which leaves us plenty of opportunities to educate on what owners should be looking out for.
"The survey showed that 57% of rabbit owners correctly identified lop ears to be a risk factor in ear health yet a contradictory 28% thought straight ears posed more of a risk.
"It is our job as veterinary professionals to share facts and impart our knowledge to our engaged audience.”
The survey looked into different options available for ear cleaning and identified that 51% of respondents would choose ear wipes, 25% home prepared solutions and 31% a designated rabbit ear cleaning product.
Tara said: “We want to be encouraging owners to be looking at their rabbits’ ears and cleaning them, however wipes can fail to provide a thorough clean and reach the deeper ear canal effectively, and homemade remedies may be irritating to rabbit ears.
"It is important to use an ear cleaner which is designed for and safe to use in rabbits, such as Omniotic.
"Our survey underscores the critical need for increased education and awareness surrounding rabbit ear health.
"It's essential for owners to understand the significance of regular ear cleaning in maintaining overall wellness and preventing potential diseases.”
www.vitaanimalhealth.com
Reference
The awards highlight the special bond between pets and their owners, and brave stories from animals across the UK.
This year, Vets Now has partnered with StreetVet for the awards, donating £1 to the charity for each entry received.
The winner will receive a £500 voucher to spend on a pet friendly getaway at PetsPyjamas, a bespoke ‘Pet of the Year’ trophy and a personalised bundle of vet-recommended pet treats.
Owners can nominate their own pets, or members of the veterinary profession can nominate pets they know or have treated.
The awards will be open for nominations until 6th May 2024.
https://www.vets-now.com/pet-of-the-year
Kirsty and Susan scored 995 and 923 votes respectively.
The unsuccessful candidate, Stuart Miller, scored 669 votes.
In total, 1,710 RVNs cast their vote, narrowly beating the previous record low turnout of 7.5% in 2012.
By comparison, the largest turnout was 17.1% in 2020.
Kirsty and Susan will take up their post at the RCVS Annual General Meeting, which is open to all vet nurses to attend on Friday 5th July at the Royal Institute of British Architects.
www.rcvs.org.uk/vnvote24
The BVNA Nursing stream is returning to BVA Live in 2024.
The Nursing Programme for BVA Live this year is:
British Veterinary Association President Anna Judson said: “This has been an incredibly challenging year for the profession, with the review by the Competitions and Marketing Authority (CMA) prompting increased scrutiny of the value of veterinary care.
"We know that all veterinary professionals strive to provide the best possible care for the animals they see and we hope our focus on contextualised care at BVA Live provides a timely opportunity to explore this concept in more depth and consider how it can be applied in practice to support both decision-making and communication with clients.”
https://bvalive.vetshow.com
Mr Makepeace faced five charges.
The first charge was that in 2022 Mr Makepeace was convicted at Scarborough Magistrates Court of assaulting by beating his ex-partner.
He was sentenced to a community order and a curfew order and was ordered to pay a £95 surcharge and £85 in costs.
It was alleged that the conviction rendered him unfit to practise as a veterinary surgeon.
The second was that in August 2022, Mr Makepeace submitted a character reference which purported to have been written by his ex-partner saying that they "still live happily together", when this was untrue. It was also alleged that the reference purported to have been signed by Mr Makepeace's ex-partner when he knew that was not the case.
The third charge alleged that Mr Makepeace had sent WhatsApp messages to his ex-partner which were offensive, insulting, abusive, threatening and/or intimidating.
The fourth charge was that was a repetition of the second.
The fifth and final charge was that in relation to charges 2 and 4, that Mr Makepeace’s conduct was misleading and/or dishonest; and that it is alleged that in relation to charges 2,3,4 and/or 5, whether individually or in any combination, that Mr Makepeace was guilty of disgraceful conduct in a professional respect.
The first charge was proven by virtue of a certified copy of the memorandum of an entry in the Magistrates’ Court register.
Mr Makepeace also admitted the facts of all the other charges, meaning they were found proven by admission.
In terms of the conviction, the Committee assessed the incident to be serious – the assault was prolonged, involved strangulation and biting which led to physical injuries, and involved a pursuit.
This was found by the Committee to bring the reputation of the profession into disrepute.
The Committee therefore found that the conviction rendered Mr Makepeace unfit to practise.
With regard to the remaining charges, the Committee found Mr Makepeace’s behaviour serious, saying that it showed a blatant and wilful disregard of the role of the RCVS and the systems that regulate the veterinary profession, and that his actions were intended to dishonestly subvert that process.
The Committee considered that his actions fell sufficiently below the standards expected in terms of honesty and integrity, as well as in terms of the behaviour expected of a registered professional.
All this constituted disgraceful conduct in a professional respect.
When making a decision on the appropriate sanction, the Committee took into account evidence from Mr Makepeace, two character witnesses, and a document bundle including evidence of training, continuing professional development (CPD) and other testimonials.
Aggravating factors taken into account were:
Mitigating factors taken into account were that Mr Makepeace made full admissions at the start of the hearing; he expressed remorse; was shown to be of previous good character; that there had been a significant lapse of time since his conviction; he had made subsequent efforts to avoid repetition of the behaviour which led to the conviction; the financial impact upon Mr Makepeace if he was prevented from being able to practise; and the testimonials.
Neil Slater, Chair of the Disciplinary Committee and speaking on its behalf, said: “The Committee’s view was that the demands of the public interest in this case were high, and in light of all of the circumstances, removal from the register was the only means of upholding the wider public interest, which includes the need to uphold proper standards of conduct and performance, and to maintain confidence in the profession and its regulation.
“The Committee therefore decided to direct that the respondent should be removed from the Register.
"In coming to this decision, the Committee carefully applied the principle of proportionality and took into account the impact of such a sanction on the respondent’s ability to practise his profession, as well as the financial impact upon him, taking into account his evidence in this regard.
“However, the Committee determined that the need to uphold the wider public interest outweighed the respondent’s interests in this respect.
"In light of the gravity of the conduct, and all of the factors taken into account, any lesser sanction would lack deterrent effect and would undermine public confidence in the profession and the regulatory process.
"Removal was the only appropriate and proportionate sanction.”
https://www.rcvs.org.uk/concerns/disciplinary-hearings
Apparently, anal gland impaction is the fifth most common reason for owners to take their dog to the vets1, and of course manual expression of impacted anal glands is unpleasant for everyone.
It also doesn’t address the underlying causes, such as poor stool consistency.
ProGlan contains pumpkin seeds and apple pectin, both sources of fibre to bulk out stools and increase faecal mass.
The product also contains Bacillus velezensisi (DSM 15544), a probiotic registered for use in dogs.
Animalcare points to research which demonstrates that lactobacilli help support a desirable gastrointestinal microbiome, aiding digestion and improving stool consistency2.
Lastly, the product contains a combination of Echinacea, vitamin C and vitamin E, which Animalcare says support a healthy immune and inflammatory response.
ProGlan is available in packs of 30 chews.
For further information or for orders, contact your local Animalcare territory manager or email info@animalcare.co.uk.
References
The pack contains species-specific microchipping law guides, a practice registration guide, a cat chipping cheat sheet, flyers about registration and flyers about Identi’s silent microchipping scanner.
The company has also produced three short videos with more information for vet professionals about Identi, what it does, registering microchips and compulsory cat microchipping.
Tammie O’Leary, commercial lead at Identi, said: “From June 10th, it will be compulsory that owned cats in England are microchipped and registered in the same way.
"With these changes imminent, it is important that staff are up to date with the relevant legislation and the potential consequences of pet keepers not adhering to the law.
"identi’s new Practice Pet Protection Pack will provide busy vet professionals with comprehensive information answering a wide range of microchipping questions in a quick and simple format.”
For a copy of the Practice Pet Protection Pack, email: contact@identichip.co.uk
Mars says that during a typical anaesthetic procedure, less than five percent of the volatile anaesthetic agent delivered to a patient is absorbed and metabolised and about 95% is exhaled.
SageTech’s gas-capture technology – which is currently used in human healthcare – works by capturing the waste anaesthetic agent exhaled during an operation by adsorbing it into a reusable capture canister.
These waste anaesthetic agents can then be extracted from the filter, without incinerating or release them into the atmosphere.
Ellie West, RCVS and EBVS® European Specialist in Veterinary Anaesthesia and Analgesia, and Linnaeus Environmental Sustainability Lead, said: “As a leading provider of veterinary care, we have a responsibility to take climate action at scale and lead the way toward more sustainable practices.
“Our innovative collaboration should help us take a significant step forward in our sustainability journey, aimed at contributing to a better future for the planet – and the people and pets who depend on it.”
The one-year pilot will start with 10 Linnaeus primary care and referral veterinary practices in the UK, after which Mars says it plans to explore the potential application of this technology across other parts of its business.
https://www.sagetechveterinary.com
The session will provide a practical guide to dealing with various emergencies that may present to vets and nurses across multiple disciplines.
The full schedule includes:
Arlene Connor, Interim Hospital Director at Hamilton Specialist Referrals, said: “Being presented with an emergency patient can be an intense and high-pressure situation, and it’s one that all vet professionals should do their best to prepare for so they are comfortable making decisions under pressure.
"We have a brilliant team here at Hamilton Specialist Referrals, all of whom are well equipped and very experienced when it comes to dealing with emergencies and this is an unrivalled opportunity to learn from them.”
Tickets cost £80+vat, including lunch and refreshments
https://www.eventbrite.co.uk/e/the-emergency-patient-tickets-861637851007
www.hamiltonspecialists.vet
Congress offers two days of lectures and workshops and up to 14 hours CPD delivered by experts on the most cutting-edge OA management, treatment, techniques and technology.
There is also a large trade exhibition showcasing many of the latest products and services, not to mention a happy hour and gala dinner.
The organisers say veterinary surgeons and nurses, physiotherapists, hydrotherapists, and anyone working to prevent, treat and manage osteoarthritis will find the congress hugely rewarding.
This year there’s a focus on comparative disciplines, including human and equine practice.
Tickets cost from £190 to £370, plus VAT.
www.vet-oa.com/voacon
Ficoxil contains the active ingredient firocoxib, an NSAID from the coxib class, known for its analgesic, anti-inflammatory, and antipyretic properties.
Ficoxil is available in two strengths, 57 mg and 227 mg in packs of 30.
The tablets, which are presented in presented in a divisible and blister-perforated form, are hypoallergenic, gluten-free, and come in a beef flavour of animal-free origin.
Ficoxil is available now from all major veterinary wholesalers.
https://www.fortehealthcare.com/product/ficoxil
The first course will run in May and is already fully subscribed, with the next one planned for either June or July.
Participants will shadow Thrums’ nurses at the group’s Kirriemuir practice and learn about carrying out clinical examinations, suturing and bandaging, fluid therapy, patient care, radiography positioning and laboratory work.
Attendees will also find out how to qualify as a registered veterinary nurse.
In addition, the Thrums team will give talks on their professional experiences, highlighting other career paths within the veterinary industry.
Participants will then receive a goody bag and a certificate of attendance.
This latest course follows the launch last year of The Thrums Vet School Preparation Programme, a three-day programme designed to give 16 and 17-year-olds an understanding of the role of a mixed practice vet.
Associate Managing Director Ashley Wilkie said: “Both these courses are amongst the first of their kind in the UK and we’re hoping that they can help ease the veterinary industry’s recruitment crisis over the long-term.
"At the end of the course, attendees will have a mentor to support them if they choose to pursue a career in the industry.
"The mentorship is part of our ambition to help produce a cohort of skilled, engaged and talented individuals that will benefit both Thrums and the veterinary industry as a whole in the future.”
https://thrumsvet.co.uk
The Nu.Q Canine Cancer Test is a new technology that measures circulating nucleosomes in order to enable earlier cancer detection in some of the most common types of canine cancers.
According to the company, Nu.Q testing requires only 50µL of EDTA plasma from a patient and provides accurate results in 5 to 10 minutes.
One study demonstrated >75% detection rates for common cancers in dogs like lymphoma and hemangiosarcoma when using Nu.Q1.
The company suggests veterinary professionals use the tool during annual check-ups or regular senior wellness exams for older dogs and at-risk breeds.
Jimmy Barr, DVM, DACVECC, Chief Medical Officer at Antech, said: “It’s exciting to see innovations like Nu.Q Canine Cancer Test become more widely available to veterinary teams in Europe.
"With cancer affecting one in four dogs2, it is critical that veterinary professionals have access to fast and accurate cancer screening methods, so they can make informed and timely decisions and ultimately change pet health outcomes.
https://antechdiagnostics.co.uk
The day also has a stream for veterinary surgeons, and another for the whole practice team.
The nursing stream programme is as follows:
https://www.langfordvets.co.uk/feline-celebration-day
The Walpole Bay Tidal Pool is the biggest in the UK, covering four acres.
Everyone taking part is being challenged to raise at least £100 for Vetlife, to go towards its helpline, health support and financial support for the veterinary community.
Sea temperature at this time of year is a decidedly brisk 10 degrees Celsius, but Vetlife says the dress code is reasonably relaxed: anything from a swimming costume to a full diving dry suit!
https://events.more-human.co.uk/event/1713190086537x259173669533122560
Mr Murray was charged that he had been convicted of affray at Birmingham Crown Court in 2021 - to which he had pleaded guilty - and given nine months in prison.
Mr Murray applied for anonymity at the start of the disciplinary hearing, which was refused when the Committee decided there were no special circumstances which would justify anonymity.
The Committee considered whether or not the charge rendered him unfit to practise as a veterinary nurse.
Counsel for the RCVS submitted that the conviction was for a serious public order offence in relation to an incident in which another person was left seriously injured.
Although Mr Murray was not directly responsible for the injury, RCVS Counsel submitted that he had brought the profession into disrepute and that his conduct therefore left him unfit to practise.
The Committee took into account that Mr Murray’s involvement in the public order incident was not premeditated, that it took place before his registration as a veterinary nurse, that no injury was caused directly by him nor was he carrying an offensive weapon and that the offence was not gang-related.
However, it did consider that his role in the incident was serious enough to warrant a custodial sentence and that serious physical injuries were sustained by an individual during the incident.
Hilary Lloyd, chairing the Committee and speaking on its behalf, said: “The Committee assessed the incident to be serious, taking into account its nature and circumstances as set out above.
"It led to serious physical injuries inflicted by a sword in a public place.
"Children were present at the scene at one point, as remarked upon by the Judge.
“The Committee considered the wider public interest.
"Taking into account the view of the reasonable member of the public who is well-informed of all the facts and evidence in the case, the Committee was satisfied that the Respondent’s behaviour and conviction brings the veterinary nursing profession into disrepute.
"To find otherwise would undermine public confidence in the profession and fail to uphold proper standards of conduct and behaviour.”
Having found serious professional misconduct, the Committee then considered the most appropriate sanction for Mr Murray.
In terms of aggravating factors, it found that Mr Murray’s conviction involved recklessness and the risk of injury to a human being.
In mitigation, it considered that: there was no risk or actual harm to an animal; that no concerns had been raised about his competence or the quality of his practice; his relative youth at the time of the incident; the fact he had both pleaded guilty to the charge and had disclosed the conviction to the RCVS at the first opportunity; his cooperation with the regulatory process and the fact that he had shown insight and made efforts to remediate the past offending and avoid repetition of the offending behaviour.
The Committee also considered a positive testimonial from the practice where he was employed which attested to his integrity, as well as from a mental health prison chaplain who had supported him during his time in custody and with whom he continued to work to support other young offenders on their release from custody.
Taking all the facts and circumstances into consideration, the Committee decided that it would be most appropriate to take no further action against Mr Murray.
Hilary added: “This was not a case involving any risk to animals.
"The risk of repetition of the offence is minimal.
"The Committee therefore considered the demands of the public interest, namely the need to uphold proper standards of conduct and behaviour and to maintain confidence in the profession and in the regulatory process.
"The Committee considered that in light of the significant insight and remediation shown, and the minimal risk of repeating the behaviour which led to the conviction, the Committee was not satisfied that the public interest required a sanction to protect it.
"The Committee decided that the demands of the public interest were adequately marked and served by the finding already made that the conviction rendered the respondent unfit to practise.”
www.rcvs.org.uk/disciplinary
While nearly 50% of all Vetpol SQPs exceeded their CPD targets last year, none did so by as large a margin as Stacey, who did over 40 hours: more than 13 times her target.
Caroline Johnson, Director at Vetpol, said: “Her commitment to learning and CPD is truly inspiring.
"To have exceeded her quota by such a fantastic margin is something to be truly proud of, and perfectly exemplifies the high standards that we strive for within the SQP community and it is great to see Stacey clearly enjoying what she is learning.
"Having the opportunity to share this achievement with delegates at our recent Congress and see all of the hard work celebrated was a fantastic experience for myself and the rest of the Vetpol team.”
Vetpol also awarded three ‘SQP Ambassador’ awards to Jason Chadwick, Jordan Perkins and Paul Cartledge to appreciate their outstanding efforts to continued SQP excellence.
https://vetpol.uk
The new product, which is for the management of any condition where eye health is supported by providing additional moisture or lubrication, is suitable for dogs, cats, horses, rabbits and other animals.
Oculeze contains glycerine (0.8%), Aloe vera, chamomile and propolis extract, the latter of which contains polyphenols which Millpledge says have been shown to support corneal health by multiple mechanisms of action including modulation of the tear film and a reduction in inflammation, apoptosis and oxidative stress1.
Millpledge says Oculeze lasts longer on the ocular surface than non-lipid lubricants2 because it evaporates more slowly3.
This prolonged action means fewer administrations, which should help client compliance.
Oculeze comes in two sizes - a 10 millilitre bottle and a pack of ten resealable 0.6 millilitre vials, suitable for short term use and travel.
The 10ml bottle includes a filter, preserving sterility for up to three months after opening.
Oculeze is available direct from Millpledge or from your usual wholesaler.
https://millpledge.com/shop/oculeze
sales@millpledge.com
The authors say that whilst it has long been suspected that adverse drug reactions are under-reported, this study is the first to show the scale of the problem, using real data from veterinary clinical records.
For the study, researchers looked for electronic heath records within the Small Animal Veterinary Surveillance Network (SAVSNET) which contained “adverse drug reactions” and “side effects” in the free-text clinical narratives.
The results were then analysed to determine the suspected product, the seriousness and expectedness of the event, and whether the event had been reported to the Veterinary Medicines Directorate or Marketing Authorisation Holders.
Of the 827 cases of suspected adverse drug reactions identified out of a total of 10,565 records reviewed, approximately 90% were not reported.
74% were related to dogs and 70% were listed as “expected” (i.e. already listed in the product information).
The clinical severity of the reaction didn’t appear to impact whether it was reported.
Dr Heather Davies, lead author of the study, said: “As adverse drug reaction reporting rate is directly linked to the regulators ability to mitigate safety issues, this paper is a call to arms encouraging all veterinary professionals to report suspected adverse drug reactions and regulators to make reporting quicker and easier.
"It also the highlights the promise that big real-world data sets hold in enhancing drug safety monitoring processes.”
https://onlinelibrary.wiley.com/doi/full/10.1111/jsap.13721
The response offers further evidence concerning the CMA’s potential concerns, and says that voluntary measures relating to transparency of fees and ownership could be introduced before the conclusion of a market investigation.
The BVA has formed a working group to develop guidance on transparency, client choice and the value of veterinary care to support companion animal practices.
British Veterinary Association President Anna Judson, said: “We’re keen to see healthy competition and consumer choice and we recognise that some of the areas identified by the CMA would benefit from further scrutiny.
"We are already taking steps to support vet practices by developing guidance for the profession in relation to transparency of fees, transparency of ownership, prescribing and dispensing of veterinary medicines, and contextualised care.
“However, we are extremely disappointed to see the suggestion in the CMA’s report, as well as in subsequent media reporting, that veterinary professionals might prey on owners’ desire to do the best for their pets by using these circumstances as a “strategy” to promote more sophisticated or expensive treatment.
"Vets enter this high-pressure profession out of genuine care for animals and will always prioritise their health and welfare."
“We also have significant concerns about the suggestion that practices might be mandated to provide information to clients about quality or outcome-related measures.
"We do not see primary concerns about the quality of veterinary treatment and we believe such a requirement would not meaningfully support consumer choice.
"Instead, it would be extremely challenging to deliver and could significantly exacerbate many of the complex issues faced by our members, who are already under significant pressure.
There will be a panel discussion about the CMA investigation at BVA Live this year.
COMMENT
There are lots of good points made in this latest response to the CMA, if no more than a nod to the real issue here: which is the often eye-watering cost of modern veterinary care.
But it is hugely disappointing to see the BVA (and others) berating the CMA and the media for suggesting that vets might prey on owners' desire to do the best for their pet, rather than asking WHY people think that, and how can the profession regain trust.
That, surely, is the starting point here: for the profession to stop feeling sorry for itself, and instead think how it can change to meet the needs of its customers and dispel their perception of being taken for a ride.
The CMA Investigation is a bit of a red herring: the price of veterinary care is not going to be significantly changed by displaying the prices for a few standard procedures on practice websites, with greater transparency over practice ownership or with slightly cheaper prescriptions, all of which is just tinkering.
The biggest influence on the size of the client's bill is not marketplace competition, it's the vet's recommendation.
Paul Manktelow, Chief Vet at the Blue Cross has already hit the nail square on the head when he called on the profession to practise pragmatic medicine.
The BVA now alludes to this with talk in its response of 'contextualised care' - a concept which allows practitioners to offer pragmatic medicine (aka what people can afford, rather than 'gold standard'), without the judgement that it is inherently associated with).
The benefits of 'contextualised care' are well explained by Ruth Serlin at VDS Training here.
That's great, but will it be enough?
Perhaps not, because whilst someone might be happy to walk out of the car showroom with a Dacia Sandero knowing they cannot afford a Bentley, they may be less happy to accept the Dacia level of care for their beloved pet, when they watched 'Supervet' only the night before.
If that's true, then pragmatic medicine will have to be combined with all sorts of other measures, such as reviewing and reducing the cost of regulation, questioning the value of diagnostics and changing to a less 'referall' (sic) culture.
The new, four storey, architecturally-designed clinic is full of natural light and includes calming and spacious staff breakout areas.
By combining a beautiful work environment with seamless technology, the company believes it can transform working conditions and job satisfaction for vet teams.
On the tech side, the Creature Comforts has created a proprietary app which allows triage to be handled online and for staff to work flexibly.
The company says the app also reduces the administrative burden, a contributory factor for staff burnout.
Creature Comforts says most clients subscribe at a cost of £20 per pet per month, giving them unlimited consultations, instant bookings and live chat via the app (as well as annual vaccinations and discounted routine treatments).
This should mean animals are seen more frequently, and conditions can be identified and treated earlier.
Memberships will be capped to control vet team caseload and to ensure a good customer experience.
The company is also addressing Competition and Markets Authority concerns, with prices for routine treatments listed on its website, upfront estimates for procedures, and a business model hinged on unlimited access to expertise (i.e. consultations, instant in-app bookings and live chat) at no extra cost for subscribed members.
Creature Comforts says its vet team benefits from a share of their clinic’s profits, above industry-standard pay, compensated overtime, a well-balanced staffing ratio, manageable working hours and scheduled breaks.
Dr Russell Welsh, COO and co-founder of Creature Comforts, said: “It’s an incredible feeling to see a plan come together in a sector that’s so ripe for transformation.
"We want to bring the passion, joy and fun back to our profession, and this is an opportunity to do things differently and vastly better, with a fresh and carefully-considered business model founded on the principles of health and happiness.
"This is vet care as it should be."
https://www.creaturecomforts.co.uk