The route covers a distance of approximately 400 miles.
Oscar said: “My goals for the event are to raise awareness about mental health within the veterinary profession and demonstrate how being in the countryside can boost wellbeing. Along the way, I’m keen to fundraise as much as possible for Vetlife.
“Vetlife has done so much for the veterinary profession with regards to making mental health support more accessible.
"Having that knowledge that they are there personally provides a lot of comfort in what can sometimes be quite a lonely and isolating profession.”
Fellow cyclist and Vetlife trustee Danny Chambers said: “I know how painful it is to cycle up Cheddar Gorge in North Somerset, so I am in awe that Oscar is cycling a 400-mile route around that terrain to visit every vet practice in Somerset in 2 days.
"I’m sure in his brief visits to each practice he’ll get a warm welcome and some sustenance to help him along to his next pit stop!
"Thank you to Oscar for his enthusiasm and support.”
Oscar is inviting others in the veterinary community to join sections of the journey along the way.
For more information on how to get involved with the cycle, visit the Somervet Facebook group: https://www.facebook.com/groups/1930480070643515.
Donate to the fundraiser via the Somervet JustGiving page: https://www.justgiving.com/page/ride-somervet
The dog presented to the Neurology and Neurosurgery Service at Pride after the dog's GP vet had diagnosed a tumour.
The neurological examination was consistent with a thoracolumbar lesion and the X-rays showed a radiopaque mass with bony lysis on the third lumbar vertebral body.
Annette Wessmann, an EBVS European Specialist in Veterinary Neurology at Pride said: “We chose to do a CT scan based on examination and the X-rays.
“It confirmed the suspicion of a neoplastic lesion and ruled out other tumoral focus along the rest of the spine and other organs."
A customised titanium implant was designed for the dog's spine in collaboration with BETA Implants.
Rosario Vallefuoco, an RCVS and EBVS Small Animal Surgery Specialist and Head of Small Animal Surgery at Pride said: “It was a case of combining our experience with that of the engineers.
“The original implants had been designed for humans, and we had to imagine what would be required for a dog and work out at every step what changes we would have to make.”
The surgery took place in three different stages, the first being L3 vertebra skeletonization and dorsal lamina removal.
The second step was vertebral body removal.
Finally, the third step was vertebral reconstruction using the designed implants.
The whole procedure took six hours, and the dog was up and walking again within 12 hours.
Subsequent histopathology assessment of the mass confirmed osteosarcoma, so the surgery is being followed up with chemotherapy.
Following the success of the surgery, Pride Veterinary Referrals says it now hopes to help other dogs with similar conditions.
www.prideveterinaryreferrals.com
The Veterinary Nursing School was commended for its excellent Quality Improvement initiatives.
The RCVS’s Knowledge Awards celebrate achievements in the veterinary profession for initiatives that use Quality Improvement methods that lead to better patient outcomes and system performance and enhanced professional development opportunities.
The School of Veterinary Nursing at the RVC was applauded for how it has incorporated Quality Improvement initiatives into its post-registration qualifications.
For example, teaching students how to write a Knowledge Summary, how to design, plan and carry out a clinical audit proposal and how to conduct and reflect on the results of an audit as well as running group discussions and knowledge-sharing sessions.
Perdi Welsh, Director of Veterinary Nursing, Principal Teaching Fellow and Course Director for Certificates in Advanced Veterinary Nursing at the RVC, said: “This award is important to us because it demonstrates how increased professional development opportunities can shape innovation in clinical practice and how RVNs can be perfect role models for all aspects of clinical governance, and evidence-based practice.”
The survey of 50 vets carried out in May this year1 found that only half of them are recommending strangles vaccination to their clients.
They also felt that horse owners could be doing more to combat the disease.
Less than half of vets questioned believed that yards and premises operated good biosecurity measures prior to a strangles outbreak, yet 85% brought in more stringent biosecurity after an outbreak, when it was too late.
Dechra says that vets and horse owners can help combat the estimated 300 outbreaks of strangles each year with the following steps:
Sara Barker BVSc CertAVP(EM) MRCVS, equine field support manager at Dechra, said: “Strangles is one of the most common equine infectious diseases both in the UK and worldwide and a multi-factor approach is key to tackling the disease.
"Strangles vaccination is recommended, alongside good biosecurity, quarantine measures and regular temperature checking.
"By working together, vets and horse owners can help to keep horses healthy and prevent the spread of strangles.”
Reference
Perhaps the biggest initiative thus far has been the installation of solar panels which meet the electrical needs of the 25 vets, nurses and support staff at its Kirriemuir branch.
In recent months, the group has also invested in a water purifier and oxygen generation system, installed composting bins made from recycled pallets and changed food packaging to eco-friendly and recyclable materials.
Compostable paper towels are now being used across the practices and, through a partnership with PetsApp, appointment reminders, invoices and receipts are sent electronically.
Anything that does have to be printed is printed on FSC certified paper.
Eco-friendly cleaning supplies and sustainable office products are also being sourced from local suppliers.
Other initiatives include avoiding single-use plastic wherever possible, using water butts to collect rainwater for watering plants and washing vans, and planting wildflowers to encourage wildlife.
The group has also installed energy-efficient LED lighting, along with a system to prompt people to turn off lights, and is currently switching signage lighting to LEDs.
Katrin Lewis said: “As we celebrate our 75th anniversary this year, we’ve clearly always been committed to providing the best care for our clients, but it’s vital that this also extends to the impact we have on the planet.
"We’ve therefore embarked on green mission to ensure our practices are as sustainable as possible.
“We’ve also taken inspiration and advice from practices within XLVets, the community of independently-owned veterinary practices that work collaboratively for the greater good of the industry.
"This has helped us to share best practice when it comes to sustainability and make further improvements to our procedures.
“We now have colleagues from all four of our practices in the green team and we’re continually looking at new ways of improving our green credentials.
"Even simple things like using spare Loxicom syringes for lab work, and washing lines instead of relying on tumble drying, as well as redesigning our recycling plan, are making a noticeable and positive difference.
“Since the start of the year, we’ve significantly reduced our carbon footprint and we’re now looking at a number of other exciting initiatives that we’ll be ready to unveil in the coming months.”
Zoetis has added a dermatology application to its Vetscan Imagyst, which promises to reduce the time it takes GP veterinary surgeons to analyse skin samples by as much as half.The new Vetscan Imagyst AI dermatology application analyses impression smears and ear and skin swabs to identify yeast, inflammatory cells and bacteria.
It provides results in about ten minutes, depending on your upload speeds, which VetSurgeon understands is probably how long a dermatologist would take to perform the task (compared to a GP, who might take twice as long, depending on skills, available equipment, volume of tests, etc).
In terms of accuracy, Zoetis says the application is comparable to that of a clinical pathology expert.
In addition, it fires out a report, including images, which can be shared with the client, adding more value to the consultation.
According to a 2006 study, something like 72% of vets' derm diagnosis and treatment recommendations are based on presenting clinical signs and physical examination alone1.
Vetscan Imagyst list price is just shy of £18,000, but there are a variety of commercial deals that can be discussed with your Zoetis Account Manager. Each AI analysis costs in the order of a tenner.
So the question is whether the new system is worth the investment - for the 72% in terms of a more accurate diagnosis over an educated guess, and for the 28% in terms of the time-savings over a manual analysis.
Sophie Duguid, Diagnostics National Veterinary Manager at Zoetis UK said: “The ability to accurately and reliably identify inflammatory cells, bacteria and yeast, at the time of visit can make a huge difference for busy clinics, ensuring better outcomes and happier patients and owners.
"Performing cytology is a critical component of the dermatology work-up, however this can often be challenging for veterinary healthcare teams to deliver given the considerable time pressures in clinical practice.
"Vetscan Imagyst AI dermatology allows clinicians to rapidly detect the presence or absence of skin infection in canine and feline dermatology cases which allows for clinically informed decision making."
Hill PB et al; Survey of the prevalence, diagnosis and treatment of dermatological conditions in small animals in general practice. Veterinary Record (2006) 158, 533-539
The new packaging uses fewer plastic components and a new cardboard box.
Sabrina Jordan, Virbac’s Equine Product Manager said: "The new cardboard component is a substantial step forward making the new packaging more environmentally friendly."
She added: "This new Equimax packaging has a fresh new look and is now available at wholesalers."
It’s very simple.
If you’re a member of VetNurse.co.uk, visit the site as soon as possible, and login.
You will then see a red box inviting you to subscribe to a NEW daily or weekly email digest of new questions posted by fellow nurses. The box is on the main site home page, and on the community home page.
Subscribe. Today. Now. No time like the present!
Then, whenever you have a question, post it on the site and it will be added to the digest and sent to all subscribed members of the community.
When you get your VetNurse Digest, you’ll be presented with a list of the latest questions from other nurses to skim, both clinical and non-clinical.
Some may catch your eye because you can help, others because you too are interested to know the answer.
Either way, time spent helping others with their questions, or reading answers, counts towards your annual CPD requirement for which you can generate a certificate on the site.
Furthermore, all questions and answers are databased as a searchable knowledge resource for everyone, so whether you’re asking or answering, you’re giving something back to your profession.
So, subscribe now! Did I say that already?
BENEFITS FOR VETERINARY NURSES
In short, this offers all the benefits of social media for knowledge-sharing, but with none of the baggage that so often comes with it.
Led by Aarti Kathrani, a senior lecturer in small animal internal medicine at the Royal Veterinary College, and Jennifer Larsen, Professor of Clinical Nutrition at the University of California School of Veterinary Medicine, the presentation will focus on how veterinary professionals in general practice can manage nutritional recommendations for patients that have two or more health conditions with competing or overlapping nutritional needs.
During the webinar, Aarti and Jennifer will share practical insights into making effective clinical decisions when selecting diets for patients with multiple conditions and reflect on how this can support the management of these cases.
They will explore scenarios where the optimal diet for one condition may not be suitable for a concurrent condition, requiring clinicians to prioritise.
The speakers will also address how nutrition and feeding management can be modified to ensure medication delivery without compromising therapeutic efficacy.
The webinar will also address the issue of pet owners seeking non-veterinary recommendations or relying on internet research for advice (something which apparently 78.6% of pet owners do1).
https://webapp.spotme.com/login/eventspace/CollaborativeCareJuly2023
The Association says that the total cost of claims, which was up 17% on the previous year, largely reflects the cost of veterinary treatment, drugs and diagnostic equipment, resulting in more expensive claims.
Three quarters of the claims were for dogs, and the most common high-value claim was for spinal surgery, costing £8,000 - £10,000.
One fifth of the claims were for cats and the remainder were for other pets.
Meanwhile, Go.Compare pet insurance has calculated that if all pet owners had been insured, the total cost of claims for veterinary treatment and other emergency fees could have reached over £11bn1.
Over the same period, the ABI says pet insurance premiums only rose by 1% to £327.
Vets with Horsepower is organised annually by Professor Derek Knottenbelt to help raise funds for equine and human charities around the world.
This year the group undertook an endurance motorbike trip of over 1600 miles: from the UK to Germany, across Scandinavia and back, hosting education events for equine vets along the way to raise funds for four charities including BEVA's Power for Ukraine.
BEVA Council member Alison Talbot, said: “Thanks to the generosity of equine vets in the UK we had just hit the halfway mark of raising £10,000, before Vets with Horsepower set off on their epic Scandinavian mission.
"We are so grateful for their donation of £9922 which means we can now buy another five generators, to help twice as many vets and horses in extremely difficult circumstances during enforced power cuts."
The generators will be transported to a collection point in Poland and then on to Ukraine in time for winter.
Donations to the BEVA Trust Power To Ukraine appeal can be made here: https://www.justgiving.com/campaign/powertoukraine
Any surplus funds will be added to the general fund to support equids in Ukraine.
The lectures, which are sponsored by Pinmoore Animal Laboratory Services, aim to dispel many of the myths associated with anaesthetising a wide variety of exotic species, including fish and amphibians, whilst simultaneously providing vets and nurses with the skills to undertake these often challenging and comparatively high-risk anaesthetics.
Techniques, protocols, potential drug options and combinations as well as blood sampling and hospitalisation techniques for a wide variety of exotic species will be discussed at length.
Delegates will also get lecture notes, a CPD certificate, goodie bags, refreshments and lunch, not to mention the chance to discuss the day's content with Sonya,
To book your place or for more information, please email us via info@justexotics.co.uk.
During the webinar, which took place earlier this month, senior officers and staff from the College explained the new guidance, what it will mean for the profession, and answered questions submitted by delegates.
The webinar was chaired by RCVS President Dr Melissa Donald MRCVS with a panel comprising Standards Committee Chair Linda Belton MRCVS, RCVS Registrar Eleanor Ferguson, and RCVS Head of Standards Gemma Kingswell.
The webinar included an overview of the main changes, the considerations to take into account when prescribing POM-Vs remotely, the circumstances under which POM-Vs cannot be prescribed remotely, the prescription of antibiotics, antifungals, antiparasitics and antivirals, and how the guidance will be enforced.
Eleanor Ferguson, RCVS Registrar, said: “We have also now published a range of practice-based scenarios to help explain how the new guidance should be followed in various circumstances, and in relation to different species.
"These scenarios cover a variety of different situations, including how the guidance applies to two or more practices with mutual clients, consultancy services and the prescription of long-term controlled drugs.”
A second webinar will be held on Monday 17th July, with priority for those who wanted to attend the June webinar but were not able to do because it was over-subscribed.
www.rcvs.org.uk/undercare
Veterinary teams are now being invited to nominate their workplaces for the awards, detailing the ways in which the team’s wellbeing has been supported.
Entrants must show evidence in their workplace of:
Entires can be submitted for the following categories
The BVA is strongly encouraging people to submit nominations as a team.
Entrants will also be required to submit photos showcasing team culture, demonstrating initiatives to aid staff wellbeing or moments of positivity.
BVA Junior Vice President Anna Judson, who will also be one of the judges for the awards, said: “The culture in a workplace has an impact on every aspect of a business, but most especially when it comes to building a happy, healthy and resilient workforce.
"That’s why it’s so important that staff feel heard, valued and supported.
"BVA’s Wellbeing Awards are an important opportunity for teams to shout about innovative practices that are going the extra mile to support wellbeing.
"After all, good veterinary workplaces are good for people, good for animals in their care and ultimately good for business.”
The awards are open to the entire veterinary profession and there is no requirement to be a BVA member.
Winners will be announced at BVA’s Gala Dinner during the London Vet Show in November.
Nominations close on Monday, 11th September 2023.
www.bva.co.uk/wellbeing-awards
They include the launch of the RCVS Academy, reforms to the RCVS concerns investigation process, the publication of the Workforce Action Plan and guidance for universities on supporting Black, Asian and Minority Ethnic veterinary students, ongoing work on new under care guidance, the development of new sustainability standards for the Practice Standards Scheme, and the purchase of the future headquarters for the RCVS.
The report also contains an update from the College’s charity partner RCVS Knowledge, details of RCVS financial management policies, and an independent auditor’s report on the College.
The Annual Report and Financial Statements will be formally adopted by RCVS Council at its Annual General Meeting on Friday 7th July at One Great George Street.
Veterinary surgeons and veterinary nurses are able to submit questions about the Annual Report.
The College says that subject to time, submitted questions will be answered by the College on the day, or followed up in writing after the event.
Questions should be emailed to Deborah Rowlanes, RCVS Events Manager, on d.rowlanes@rcvs.org.uk no later than 5pm on Tuesday 4th July.
If you want to attend, register at: www.rcvs.org.uk/events.
The study looked at the anonymised employment data of 1,642 veterinary nurses working across 418 UK primary-care companion animal veterinary practices at the end of 2020, including both qualified and student nurses.
Of these, 278 (16.9%) nurses resigned from their veterinary practice between 1 January to 31 December 2021.
Career progression was cited as a reason for resigning by 36.7%, compared to 12.9% for personal reasons, 11.9% for better pay, 10.1% for a better work-life balance, 6.8% to relocate, and 3.6% decided not to return after parental leave.
The research also looked at factors associated with lower odds of future nurse resignations.
They included longer employment tenure (p < 0.001) and working at practices with greater property and facilities ratings (p < 0.049).
Head nurses and students were least likely to resign, whereas by comparison, the nurse role was associated with resignations (p = 0.008), adding to the evidence to support nursing career pathways.
The employee engagement metric, eNPS, was also identified as a reliable indicator of nurse retention. reflecting similar findings in other healthcare professions.
Imogen Schofield, Veterinary Statistician and Epidemiologist at CVS, said: “We want to support the whole industry in reducing the number of nurses leaving their roles and the profession.
"Little objective industry data is available on the true reasons behind nurse attrition and we believe this is the first study to outline the risk factors for nurse resignations using practice data, providing an important addition to the evidence-base surrounding this complex topic.
“Reflecting on our research, that was based on data in 2021, we have since seen our attrition rate fall and our employee engagement measure increase as we have focused on developing career pathways, empowering nurses to take on more responsibilities; developing a range of wellbeing programmes, launching a variety of colleague benefits, and significantly investing in our practices.”
What do you think: is career progression a bigger problem than pay? Discuss here.
Open to all in the veterinary profession, the event offers up to ten hours of CPD, and covers a range of topics such as orthopaedics, ECC, medicine, wellbeing, and education.
There will also be practical sessions to attend on both days on transfusions, CPR, and physio.
Speakers include:
There's a commercial exhibition, and social events including the Ceilidh at the annual BSAVA PetSavers Gala Dinner on Friday evening.
Prices start at £85 +VAT for a day pass, with early bird rates offered to both BSAVA members and non-members until 27th July.
Additional discounts are available when sending the whole practice team.
https://www.bsavaevents.com/bsavaalba23/en/page/home
Preliminary results, which recorded a decline in the quantities of antimicrobials prescribed from 2014 to 2018, were published in 2022.
A further audit has now been undertaken in all 22 of the company's first opinion practices to investigate the age, breed and estimated weight of each horse, the clinical indication for antibiotic use, the drugs prescribed, their dose rates, the route of administration and whether culture and sensitivity were used to guide antimicrobial selection.
Data collection was completed in August 2022.
This secondary audit was conducted using a ‘point prevalence’ survey, in which each CVS Equine first opinion Quality Improvement Lead gathered information about all systemic antibiotics prescribed by each of their practices on one day a month for 12 consecutive months.
The project yielded information on 331 cases where systemic antimicrobials were prescribed.
Complete data about the first line-drug selection were available for 261 prescriptions.
The commonest prescribed antimicrobial was sulfadiazine/trimethoprim (41%), followed by oxytetracycline (23%), procaine penicillin (16%), doxycycline (13%), gentamicin (4%), metronidazole (1%), ceftiofur (1%) and enrofloxacin (1%).
Highest priority critically important antimicrobials (ceftiofur and enrofloxacin) were only prescribed in four horses (clinical indications for these included possible sepsis, skin infection, lower respiratory tract infection and a wound complication – in none of these cases was the first-line drug selection based on the results of culture and sensitivity.
Overall, the clinical indications for antimicrobial use were recorded in 246 cases; the commonest indications were cellulitis/lymphangitis (27%), uncomplicated wounds (19%), surgical prophylaxis (15%), respiratory infections (11%) and skin infections (8%).
Hattie Lawrence, Director of CVS Equine, said: “Though the impact of this work is yet to be documented, there is anecdotal evidence that it has raised awareness amongst our veterinarians of the importance of antimicrobial stewardship.
"Taken together, the results of both pieces of work will be used to help develop and inform clinical audits and clinical guidelines of antimicrobial use in horses.”
Her display used a toy cat with a cuff around its leg to demonstrate how quick and easy it is to get a cat’s blood pressure checked and included cat case studies and feline hypertension facts and figures to really bring the reality of feline hypertension home to practice clients.
Sarah Caney BVSc PhD DSAM(Feline) MRCVS, RCVS Specialist in Feline Medicine and one of the competition judges, said: “The Albavet Veterinary Hospital waiting room display was a great example of creatively highlighting the importance of feline hypertension, which affects approximately one in five cats nine years or over1.
"This fantastic educational display also showcased the ease of taking blood pressure which the ISFM advises should be checked at least once a year in cats aged seven years or over2.”
Lisa To said: “The team at Albavet and I are really grateful to Ceva for the doppler blood pressure monitor.
"We’ll be using it to keep up our high standard of clinical care provided for every cat that walks through our doors, ensuring we raise awareness with clients of the risks of hypertension."
"Go team Albavet!”
References
The symposium will be launched by Dr Leah Quinlivan (pictured right), a research fellow and chartered psychologist at the University of Manchester.
Her talk ‘Evidence-based care for people who have self-harmed: risk prediction, psychosocial assessments, and aftercare’, will outline the importance of improving mental health services for patients who have harmed themselves, via discussion of evidence, policy, and practice for risk prediction, psychosocial assessment, and aftercare.
Leah's talk will be followed by presentations delivered by veterinary mental health researchers from across the UK and Europe.
Topics will include post-Covid wellbeing amongst veterinary professionals, the impact of companion animal euthanasia, workplace stressors and how they change with career stage, and the quality of mental health support received by veterinary nurses.
Lisa Quigley, Mind Matters Initiative project manager, said: “This year, the event promises once more to be a supportive and thought-provoking event, where we can gather to share findings, information and best practice for the good of the professions.
“The recent publication of MMI’s five-year strategy has outlined our recognition that we need to expand the conversation beyond mental health awareness and into looking at more systemic and cultural issues, as well as exploring how the insights gained from research might be implemented in practice.
"These ambitious aims are reflected in the breadth of the talks and presentations at the symposium and so I look forward to hearing more from those who share our values and aims, and to continuing the conversation about how and where we can do more.
One of Carl's main presidential tasks will be implementing the BSAVA’s new strategy for 2024, which comes from a current project looking into the wider veterinary profession and how BSAVA can support the community.
Carl is the clinical director of a busy small animal and exotics practice in Newbury, which is also a partner practice for Surrey University, helping to train final year vet students.
He has been a member of BSAVA for 40 years and started volunteering for the Southern Regional Committee in 2013.
Carl said: “BSAVA has always been important to me in my professional life.
"Since becoming a volunteer, I have admired even more the dedication of the staff and volunteers who make up the association.
“I see my time on BSAVA Board as a service to the association and to the small animal veterinary world.
"Becoming President is a huge honour but is part of an ongoing commitment to doing what I can to help BSAVA thrive.”
VetTeamAMR includes a learning platform with information about responsible prescribing practises for the whole practice team, and an audit tool designed to support continuous improvements in national antimicrobial stewardship efforts.
The new companion animal materials complement the equine and farm animal resources which were launched earlier this month and in 2021 respectively.
RCVS Knowledge is launching VetTeamAMR for veterinary teams who treat companion animals at a free online event on Tuesday 20 June 2023 at 7:00 pm (BST).
The event is open to all to attend, and will include talks from:
Chris Gush, Executive Director at RCVS Knowledge said, “AMR is a hugely important issue for us at RCVS Knowledge and we are pleased to be able to provide veterinary teams with free tools and resources to support the responsible use of antimicrobials.
“Antibiotics remain the primary treatment for potentially fatal bacterial infections.
"Yet inappropriate use of antibiotics has led to resistance that has created a global animal and human health emergency.”.
“With busy veterinary practices in mind, we have worked alongside veterinary experts to create accessible and user-friendly VetTeamAMR tools and resources and we encourage all UK veterinary practices to get involved.”
To register for the online launch: https://knowledge.rcvs.org.uk/news-and-events/events/vetteamamr-companion-animal-launch-event/
The journal publishes original peer-reviewed papers of international or global significance that improve the veterinary care and welfare of domestic cats.
Until this year, access to JFMS for most veterinary practitioners was dependent on membership to the International Society of Feline Medicine (ISFM) or the American Association of Feline Practitioners (AAFP), or a separate paid subscription.
Now that the journal is open access, there are no restrictions on who can access the journal and all articles past and present are free to view.
The journal's editors say that making it open access greatly improves their ability to improve the health and welfare of cats by providing high-quality peer-reviewed information.
The AAFP and ISFM say they have already seen the positive impact this has had, with low- and middle-income countries now accounting for a quarter of the 20 most common geographic locations for visitors to the JFMS website.
Head of ISFM Nathalie Dowgray said: "Transitioning JFMS to an open access journal helps ISFM fulfil our parent charity’s (International Cat Care) mission of creating a cat friendly world through ensuring the latest knowledge in feline medicine and welfare is available to the global veterinary community."
For those interested in submitting to JFMS, authors can get a 50% discount on the article processing charge until 4 July 2023; after this date, a 22% discount will be in place for authors who are a member of ISFM or the AAFP.
Click here for more information about submitting an article to JFMS: https://journals.sagepub.com/author-instructions/JFM
https://journals.sagepub.com/home/jfm
Participating practices will learn about dental disease pathophysiology and diagnosis, gain insights in pet owner behaviour and learn how to increase client engagement while implementing a dental home care plan.
Animalcare has also made available free social media packs and waiting room materials to help educate clients on pet dental health.
Will Peel, Marketing Manager at Animalcare said: ‘We know that UK veterinary surgeons consider dental disorders to be one of the most important health related welfare issues currently affecting UK dogs.
"We’ve introduced our CPD sessions to help the entire veterinary team learn more about dental disease and to help them educate their clients about implementing an at home dental regime which works for them and their pets.'
To book your Lunch and Learn or request a social media pack and other materials, contact your local Animalcare territory manager or email animalcare@animalcare.co.uk.
Companion Consultancy Director Susan Mackay, herself a veterinary surgeon, started Companion Consultancy in 2002.
She said: “We added a design team to the agency two years ago and it’s been fantastic to have this resource available in-house.
"In the digital space people increasingly consume their content as images and sound as much as the written word and it has become key to delivering communication projects that really work.”
VetNurse.co.uk editor Arlo Guthrie said: "I couldn't agree with Susan more. As a news editor, I get a barrage of press releases every day.
"Those with powerful photos or video that will stand out on all the different social media platforms get prioritised.
"Those that have poor images, or none at all tend to get ignored."
Susan added: “For complex projects we can have one or more of our vets working alongside the designer to get all the technical nuances exactly right.
"Infographics for instance are a great way to overcome language barriers but explaining the complexities of how vaccines work in pictures needs veterinary input and our designers then come up with visual ways to represent those concepts so we can work through those together.
"On simpler projects, clients don’t have to waste time explaining why they don’t want to show a dog wearing a choke chain or carrying a stick, because our designers already bring an additional level of understanding to their work.
"We want to make it clear that you don’t have to be a Companion Consultancy client to benefit from this great resource.”
Companion Design Studio is offering a free, no obligation 30 minute design consultation to the first 10 applicants from the veterinary community who want expert input on their existing branding and how it has been applied, or to gather ideas for new design projects.
www.companiondesignstudio.co.uk or call Tom on 07925 133302.