Overall, there has been a 17% decline in Kennel Club registrations of all dogs so far this year.
However, new registrations of Pugs, French Bulldogs and English Bulldogs have declined by 42%, 39% and 34% respectively, putting these three breeds into the list of 'top five fallers' this year.
The Brachycephalic Working Group (BWG), which is made up of vets, national animal welfare organisations, scientists, and dog breed clubs has welcomed the news.
Dan O’Neill, Chair of the BWG said: “The drop in puppy registrations for these flat-faced breeds is a welcome step in the right direction, although these should be seen with some caution.
“We hope this is a sign that more and more puppy buyers, owners and breeders are considering the serious health and welfare implications for flat-faced dogs.
ukbwg.org.uk
The Veterinary Medicines Directorate (VMD) has launched the Accredited Internet Retailer Scheme, through which veterinary medicines retailers can now be accredited by the regulator.
The scheme, which is voluntary, involves an application process and site inspection to check ongoing compliance with the Veterinary Medicines Regulations.
The British Veterinary Association has supported the move, but called for the scheme to become compulsory. The BVA says it is also calling for more robust measures to stop prescription fraud and is in discussions with the VMD.
Harvey Locke, Past President of the BVA, said: "Our biggest concern with online medicines retailers has been that animal owners didn't know whether they were buying genuine, safe medicines that comply with UK regulations.
"This simple scheme launched by the VMD will allow customers to know within seconds whether the company they are using complies with the high standards set by UK legislation and the regulator.
"The scheme is a very welcome positive step in protecting the public from illegal sites, but in future we would like to see it becoming compulsory so that everyone can be confident that they are buying products that are safe for their animals and themselves."
Harper Adams University College is to launch the UK's first clinical Masters course in veterinary nursing this autumn and is inviting prospective students to apply now.
Course manager Dr. Erica Martin from Harper Adams University College, said: "The MSc Veterinary Nursing is an exciting development for the profession. It will allow RVNs with an honours degree to move forward in their qualifications and enhance their value to a veterinary practice."
According to the College, the Masters course has been designed for veterinary nurses in full or part-time work, whether in teaching or in practice. It will be delivered via a blend of day visits to Harper Adams - with seminars, guest speakers and practical workshops where relevant - and supported distance learning.
Erica added: "The MSc also introduces the RVN to clinical research to improve the evidence base we should all be working from. The clinical element of the course is designed to deliver enhanced Veterinary Nursing skills, such as rehabilitation nursing, oncology, pain management, client support, behaviour problem management, which would be an asset to any companion animal veterinary practice.
"There will also be the opportunity to take individual modules as CPD or triads of modules to form a postgraduate certificate if the RVN wants to enhance skills in one particular area without committing to full MSc."
Postgraduate Certificates include Veterinary Oncology Nursing, Veterinary Rehabilitation Therapy and Veterinary Nurse Practitioner.
RVNs who are graduates or those with Dip AVN or equivalent qualification will be eligible to apply for the MSc, which should normally take three years to complete. There will be six taught modules in the first two years and a research project in the final year - but the timing is flexible and the course could be spread over a longer period. The first intake will be in September 2012.
For more information visit www.harper.ac.uk/vnmasters or phone the postgraduate administrator for an application form, on 01952 815289
Snowflake previously had a squamous cell carcinoma mass on the right lower eyelid, which was completely removed in 2018.
However, her owner noticed an abnormal growth in the left eye, and brought her back to the RVC.
On presentation, Snowflake was bright and in good body condition, weighing 71kg.
Both eyes were open and appeared comfortable and visual.
Ocular reflexes and responses were also present as expected and there was no evidence of recurrence of the squamous cell carcinoma on the lower right eyelid.
Snowflake was, however, diagnosed with mild cataracts in her right eye deemed unlikely to interfere with her vision.
In addition, the mass of her left third eyelid was nonpigmented and displayed a poorly defined mass-like lesion, with an irregular surface on the leading edge, appearing consistent with a squamous cell carcinoma.
The team, led by Dr Maria-Christine Fischer, Lecturer in Ophthalmology, Dr Sara Lawrence-Mills, Senior Clinical Training Fellow in Anaesthesia, and Dr Carolina Palacios Jimenez, Lecturer in Anaesthesia, decided to undertake surgery.
They removed the third eyelid under sedation and applied local anaesthetic blocks and topical tetracaine eye drops.
Cryotherapy was then applied to the wound edge as an adjunctive therapy.
The RVC says that to date, there are few publications detailing anaesthesia in reindeer and so this protocol was a novel approach to maintaining a safe level of sedation in a well-domesticated animal.
The College added that the use of these nerve blocks to facilitate ophthalmic surgery has not been reported before and is in the process of being published.
Snowflake’s third eyelid was submitted for histopathology, which confirmed the diagnosis of squamous cell carcinoma, which the team at the RVC was able to remove completely.
During the process, Snowflake’s daughter was with her so they both remained calm, and she has now made a full recovery and has enjoyed being reunited with her herd.
Maria-Christine said: “Snowflake had a cancerous mass on her third eye lid.
"Surgical removal of the third eyelid in a reindeer has not been reported before.
"We were pleased that we could perform the surgery with Snowflake under a standing sedation and with using local anaesthetics.
"As an ophthalmologist, I am committed to preserving vision so it’s rewarding that we were able to completely excise the tumour and did not have to remove the eyeball. It’s a very good outcome.
"I’m also pleased that Snowflake recovered quickly from the procedure, and we were able to share the protocol of the sedation and the local nerve blocks with other vets via a scientific publication.
"Sharing our knowledge will hopefully be beneficial for future ophthalmic surgeries in reindeer.”
* aka Mr Nick Dean.
Elanco Companion Animal Health, maker of Comfortis, has launched a new campaign to raise awareness of the perennial problem of fleas, and the importance of regular treatment.
The campaign revolves around some new research which shows that while nearly half of dog owners1 allow their pets to swim at least once a month during the summer, over 45% of those questioned were unaware that if a dog is bathed or swims it may lose protection from spot-on flea treatments with only a sixth realising that the active ingredients in some spot-on insecticides can harm aquatic organisms2.
Gavin and Stacey actress Joanna Page, and RSPCA veterinary surgeon David Grant (pictured right) are being wheeled out to talk about the new research, both on the radio and on web TV.
In addition, Elanco says that a range of Comfortis support materials are available to help educate pet owners about fleas and the healthcare issues associated with fleas and encourage enquiries about flea control solutions.
For further information please contact your local Elanco Companion Animal Health key account manager or email elancoah.uk@lilly.com.
References
Petlog has kicked off its annual National Microchipping Month by joining forces with Hampden Veterinary Hospital in Aylesbury.
Petlog holds National Microchipping Month throughout June each year to promote the benefits of microchipping and the importance of keeping contact details up to date.
This year, Hampden Veterinary Hospital has been encouraging pet owners to make sure their pets are microchipped by offering half price microchipping at a 'responsible pet ownership' event hosted at the hospital.
Celia Walsom, Petlog Executive said: "National Microchipping Month is a fantastic chance to promote the benefits of microchipping, and we are thrilled that Hampden Veterinary Hospital took such a proactive role in encouraging responsible dog ownership through this event. Microchipping is a great way to permanently identify your pet, and ensure that if he or she goes missing that you are reunited as quickly as possible."
Petlog says that last year, it received almost 120,000 lost and found calls in total from around the UK.
This June, Petlog customers can upgrade to the Petlog Premium lifetime service online for £7.50, allowing them to update their contact information as often as needed with no extra costs.
For more information on National Microchipping Month or Petlog visit www.petlog.org.uk or www.thekennelclub.org.uk.
Dechra Veterinary Products has launched a range of support material to help educate owners about pet ear health.
Senior Brand Manager at Dechra Veterinary Products, Larry King, said: "This extensive range of new material will help veterinary professionals raise client awareness of ear infections and also help owners understand why ear health is important.
"The information available includes a leaflet for owners on how to treat their pet's ear infection as well as a guide to effective ear cleaning, which is also available as a video for practice and client use."
Videos entitled: 'How to clean your dog's ears' and 'How to clean your cat's ears are available to view at www.dechra.co.uk/How-to-Guides/Dechra-how-to-videos-guides.aspx
The It's Time to Change campaign offers best practice guidelines and information on ear disease in cats and dogs. It provides assistance in helping to diagnose the organisms associated with infection, support in choosing the correct approach to control as well as help in educating owners to apply and use treatments correctly.
More information on the support material can be found at www.dechra.co.uk/timetochange or veterinary professionals can contact their local Dechra representative.
Alstoe has launched Easeflex Plus Chews, a development of the original Easeflex Chews joint nutrient supplement for dogs.
According to the company, improvements include the addition of 500mg per chew of green lipped mussel, a source of Omega 3 PUFA's. In addition, the appearance and flavour of the chew has also been improved to enhance its appeal.
Niall McFerran from Alstoe said: "To help practices explain the need to maintain mobility we have devised a fun range of marketing materials featuring Fizz the Easeflex dog and his two friends, Buzz and Scamp."
Easeflex Plus is available from veterinary wholesalers priced at £47.00 + VAT for 120 Chews which is enough for an average dog for approximately four months.
Fitzpatrick Referrals has unveiled details of its new joint replacement program, which includes solutions for replacing badly injured and arthritic knees, shoulders, and hocks in addition to the more commonly replaced hip and elbow joints.
According to the practice, this is a dramatic breakthrough which brings new hope to veterinary surgeons and pet owners in otherwise hopeless cases.
Fitpatrick Referrals says the procedures have been developed as a solution for joints with traumatic global joint disruptions involving significant soft tissue damage and for joints with painful end-stage arthritis, with the objective of providing functional, pain free quality of life.
Noel Fitzpatrick said: "As we understand and try to deal with the problem of painful osteoarthritis in our pet animals it seems likely that there will be a larger role for joint replacement. Already hip replacement is used to great benefit in the majority of patients that receive it. Other damaged joints could be treated in the same way - but until now the technology to replace knee, hock, shoulder and elbow joints with custom designed prostheses to exactly fit each and every patient did not exist. At Fitzpatrick Referrals this is now a reality for both cats and dogs."
He added: "Joint replacement is particularly useful when a multi-modal approach is used to try and manage osteoarthritis through-out the life of the animal, an area where The Fitzpatrick Group has an increased interest and a variety of publications in peer-reviewed journals. It also offers a realistic alternative to either fusion or amputation in traumatically injured joints."
Petplan has announced the winners of its 2012 Veterinary Awards.
The awards recognise and celebrate staff and practices throughout the country that have delivered an exceptional level of care to the nation's pets and their owners.
Isabella von Mesterhazy, Petplan's Head of Marketing said: "Britain is known to be an animal-loving nation and pets play a central part in family life. The Petplan Veterinary Awards give us the opportunity, on behalf of all pet owners across the UK, to thank the veterinary profession for the outstanding service they provide."
She added: "This was the 13th year of the awards and we received over 3,000 nominations, a record number for the vet awards, which really highlights the high regard that the profession and pet owners have for these awards. We had an outstanding field of finalists and I'd like to congratulate all the winners who thoroughly deserve their title."
The winners for each category are:
VET OF THE YEAR - Zaila Dunbar, Queens Park Veterinary Clinic, LondonWhat really stood out was Zaila's brilliant balance of medical knowledge and emotional empathy. She was described as an immensely caring and compassionate vet who goes above and beyond the call of duty.
VET NURSE OF THE YEAR - Lucy Kells, Wildlife Aid Foundation, Leatherhead (pictured holding her award)Lucy's dedication and inspiring manner put her above the other finalists. She is described as leading by example and always striving for improvement. Some of her colleagues have even dubbed her the 'Florence Nightingale of the animal world.'
VET SUPPORT STAFF OF THE YEAR - Sarah Bowler, Holly House Veterinary Surgery, KnutsfordSarah's genuine and sincere attitude towards her job and the dedication shown towards her practice really stood out for this year's independent panel of judges.
VET PRACTICE OF THE YEAR - Eastcott Veterinary Hospital, SwindonEastcott's involvement with the community really impressed the judges, which includes charity fund raising. The veterinary hospital recently organised a Team Adventure Challenge raising £10,000 for guide dogs.
For further information please visit www.petplan.co.uk
Dechra Veterinary Products has launched a campaign supporting veterinary professionals in the diagnosis and treatment of otitis externa at BSAVA World Congress.
The campaign includes a range of guidance, information and case studies from key opinion leaders.
The aim of the campaign is to encourage the identification of the organism causing infection through cytology, support the selection of the correct treatment and assist with educating clients on how to apply and use products correctly. The cytology guidance has been produced in association with veterinary dermatologists Peter Forsythe and Ariane Neuber, who is also a speaker at this year's Congress in Birmingham.
A new website www.dechra.com/timetochange is being launched to coincide with the campaign which provides online CPD focusing on skin and ear cytology.
Dechra Veterinary Products' Managing Director Bob Parmenter said: "We are delighted to launch It's Time to Change at the largest international veterinary event ever held in the UK. BSAVA World Congress has a reputation for promoting best practice, as does Dechra in its support of veterinary professionals.
"Amid a growing concern surrounding the issues of antimicrobial resistance, the new dermatology drive will aim to support vets through a holistic best practice approach to managing ear disease."
"Without the appropriate treatment combined with correct owner compliance, antimicrobial resistance could be a major issue for the companion animal veterinary profession. That's why we have launched this campaign and we're looking forward to speaking to delegates about why it's time to change."
Referral Dermatologist Sue Paterson MA, VetMB, DVD, DipECVD, MRCVS, RCVS and European Specialist in Veterinary Dermatology is available to speak with delegates at the Dechra Veterinary Products stand on Friday, April 13 and Saturday, April 14.
MSD Animal Health has announced the European launch of Activyl, a novel flea and tick treatment containing indoxacarb, an active that is new to animal health and which - uniquely - is activated by flea metabolism.
Activyl is licensed to treat and prevent flea infestations in cats and dogs. Activyl Tick Plus (indoxacarb + permethrin) controls fleas and ticks in dogs.
According to MSD, Activyl is the first flea control product to use metabolic activation, or bioactivation, to kill fleas. It is a topical, once-a-month ectoparasiticide containing indoxacarb, an agent that, because it is new, has no known flea resistance. Following application, indoxacarb is taken up by fleas where it is converted into an active metabolite. This metabolite causes fleas to stop feeding and they die within hours. Unlike insects, mammals mainly convert indoxacarb into non-toxic metabolites so they are not exposed to the active insecticide.
MSD says that Activyl also disrupts the flea life cycle by inhibiting the development of flea larvae. This aids in the environmental control of flea infestations and helps prevent re-infestation for up to four weeks. It may also be used as part of a treatment strategy for flea allergy dermatitis. In laboratory and field studies, Activyl has been shown to have a fast initial and persistent speed of kill that results in greater than 95% efficacy in preventing flea infestation for a full four weeks (MSD Animal Health, data on file).
Dr. Linda Horspool, BVMS, PhD, DipECVPT, MRCVS, global technical director for companion animal pharmaceuticals and parasiticides at MSD Animal Health said: "This innovation is the first time that a pro-insecticide, requiring activation by flea enzymes to produce a highly insecticidal active metabolite that kills adult and developing stages of fleas in the immediate environment of treated pets, has been used to provide flea control in dogs and cats."
Dispensed in clear pipettes that can easily be opened with one hand, Activyl is fragrance-free, dries quickly and remains effective following shampooing, swimming and exposure to sunlight. Seven sizes are available to treat small to extra-large dogs (five sizes) and small and large cats (two sizes). The product is approved for use in puppies and kittens from eight weeks of age.
Activyl Tick Plus is exclusively for dogs. In addition to indoxacarb, Activyl Tick Plus contains permethrin, an acaricide with proven efficacy against ticks. Studies have shown that Activyl Tick Plus kills more than 90% of common tick species including those known to carry such diseases as Babesiosis, Ehrlichiosis and Lyme disease (MSD Animal Health, data on file).
Once applied, Activyl Tick Plus kills fleas for up to four weeks and kills and repels ticks for three to five weeks. It remains effective following swimming and exposure to rain or sunlight. The product is also provided in easy to use applicators in a variety of different sizes and has been approved for use in puppies from as young as eight weeks of age. Activyl Tick Plus is not for use on cats.
David Hallas, BVSc and companion animal franchise leader at MSD Animal Health said: "Both products will be available strictly through licensed veterinarians, benefiting dogs and cats and their owners by controlling fleas in an innovative way."
The Veterinary Nurses Council of the RCVS is seeking nominations from veterinary surgeons and VNs for its Golden Jubilee award by 8 May 2012.
The award recognises an exceptional contribution made to the veterinary nursing profession and/or a positive contribution to animal welfare. The Golden Jubilee award was inaugurated to mark the 50th anniversary of veterinary nurse training, in 2011, and the first award was presented to Jean Turner in 2011 for her lifetime contribution to veterinary nursing.
Liz Branscombe, Chairman of the VN Council said: "This is a prestigious award and a great opportunity to recognise someone who has made a positive impact on our profession.
"VN Council feels strongly that the award should be accessible to a wide spectrum of individuals, so nominees could come from veterinary nurses or veterinary surgeons involved in clinical practice, research, teaching or politics - in fact, any aspect of veterinary nursing."
Both veterinary surgeons and VNs are eligible to make nominations, or to be nominated for the Golden Jubilee award; nominations should be received by 8 May 2012. More information, together with the nomination form, can be found at www.rcvs.org.uk/jubileeaward.
The award will be presented at RCVS Day on 6 July 2012.
Axiom Veterinary Laboratories and Woodley Equipment Company have announced a partnership which the companies say will mean they can offer a comprehensive solution encompassing referral laboratory services and in-house diagnostic testing, with significant cost savings for practices.
Steve Clarke, Business Development and Marketing Manager for Axiom said: "After an exhaustive search we believe that we have found a partner in Woodley that shares our drive and ambition in delivering a first class solution to practices along with service backup. We offer a cost-effective, quality service with flexibility, fast turnaround times including a free of charge courier service across many parts of the UK and Ireland. We believe that in the current economic climate it is an ideal time for practices to review both their referral laboratory service and their in-house equipment provision."
Mike Wickham, Managing Director of Woodley Equipment Company added: "We offer a wide range of equipment, tailored to the size of the practice, workload and specialty. In partnering with Axiom Veterinary Laboratories we are able to offer a complete package including exclusive and very competitive discount structures for practices.
Both companies with be exhibiting at the forthcoming WSAVA conference in Birmingham (Axiom stand 418 and Woodley Equipment Company stand 718).
Hill's Pet Nutrition has launched 'Drive Nutrition', a new initiative in which Registered and student VNs can earn the chance to win various prizes, including a smart car, for taking part in online activities at www.hillsvet.co.uk or www.hillsvet.ie.
Activities on the site range from the light-hearted, such as photographing your pet wearing a bandana supplied by Hill's, to more serious nutrition training. Each activity you take part in earns competition entries that the company says can be thought of as similar to lottery tickets. In other words, the more competition entries the participant has, the greater the chance of winning, although someone with just one entry could win the car.
In addition to the car, there are other prizes including Wiis, iPods and cameras. Some are 'instant wins' that are given to someone who just happens to be logged in at the time, whilst others are weekly competition prizes.
Competition entries can also be earned by linking through with to Facebook and Twitter accounts, sharing a top tip, making a recommendation using quick reco at www.hillsvet.co.uk or www.hillsvet.ie, registering a client on the puppy or kitten programmes, or referring friends to Drive Nutrition. There will be scavenger hunts and trivia questions, as well as lots of opportunities to engage with friends and colleagues.
Michelle Nelson, RVN C&G Cert SAN, VetEssentials Brand Manager said: "I'm a qualified veterinary nurse myself and I know when I worked in practice I would have been really excited about this programme. I love the idea that nurses can share ideas and network with colleagues. With the opportunity to access quality CPD and win prizes too, I think Drive Nutrition has something to offer everybody. I encourage nurses to sign up as soon as possible to start clocking up entries and increase their chances of winning our great little smart car!"
The Board of Trustees of the RCVS Charitable Trust is looking to recruit a registered veterinary nurse as a Trustee, to step into the shoes of the current VN Trustee, Mrs Tracy Mayne RVN, when she stands down in June.
Tracy, the VN partner of Redditch Vets4Pets, has been a trustee since 2005. She said: "I wanted to be a part of a Trust that had its finger on the pulse of what the profession needed to continue to evolve," says Tracy. "You need to stay long enough to learn the ropes, fulfil your ambitions for the role, fulfil the role for which you were appointed and then move on."
Applications are sought from registered veterinary nurses with suitable experience and outlooks, and the successful candidate will be expected to join the Board at the Trust's Annual General Meeting (AGM) in June 2012. Past or current experience of being a trustee is desirable however this is not necessary. All trustee roles are unpaid, with reasonable expenses such as travel being reimbursed.
The appointment is for a three year term, which may be renewed, and all trustees are expected to attend a minimum of three Board meetings, plus the June AGM, each year. Additional time will be needed to support veterinary nursing projects and develop collaborations with relevant individuals and organisations.
The Board is responsible for governance and policy making, as well as supporting the Director and a staff team of five.
RCVS Charitable Trust Director, Cherry Bushell said: "At a time when the Trust wants to develop more active support for veterinary nurses, this is an important appointment. We hope to recruit someone who has a strong vision and new ideas about how this ambition can be realised."
Application by CV and covering letter should be sent to the Trust Director, Cherry Bushell at c.bushell@rcvstrust.org.uk by Friday 27th April.
Informal enquiries for further information are welcomed and enquirers should contact Cherry Bushell on 0207 202 0714 or by email.
Vetoquinol has launched Myo Power, the latest addition to the Equistro Performance range of nutritional supplements.
The company says that Myo Power has been formulated with the performance and convalescent horse in mind, and that it is an excellent source of easily digestible protein enriched with L-Leucine and other key essential amino acids necessary for optimal muscular cell development, specifically via the mitochondria.
Vetoquinol claims the product is extremely beneficial for young horses being prepared for sales, competition horses in training, and the convalescent or older horse following periods of box rest or restricted exercise.
Myo Power is available in 1.2kg and 2.3kg tubs. For further information, please contact your local Vétoquinol Territory Manager.
Vetoquinol UK Ltd has launched a new flea and tick treatment for cats and dogs.
Flevox is a spot-on solution containing fipronil and comes in unique pack sizes of either single pipettes or large clinic packs of 36.
Product Manager Helen Walker said: "With only 55% of pet owners buying their flea and tick treatment from the vet, we recognise there is a huge opportunity to develop and grow this essential market. In the modern age the consumer expects maximum flexibility, and that is what we aim to provide with Flevox.
Whether it be persuading the price-conscious customer away from buying their flea treatments in supermarkets and the internet, or encouraging those who don't treat their pet at all to give it a try without breaking the bank, we're confident we can help grow flea treatment sales in practice."
Vetoquinol says it is supporting the new product with a range of materials dedicated to veterinary surgeries, providing incentives to encourage client bonding and repeat business with your practice.
Helen continued: "We have also teamed up with the fantastic charity Dogs for the Disabled by making a donation for every pipette of Flevox sold. We're really looking forward to raising the profile of this organisation where these amazing dogs give life changing independence to disabled people. We're confident the donation will strike a chord with clients and really engage them with the charity, the Flevox brand and the practice".
To find out more, contact your Vetoquinol territory manager or visit http://www.vetoquinol.co.uk/
Petplan has been named the UK's Best Pet Insurance Provider at the Consumer Moneyfacts awards.
Voted for by over 17,000 consumers, the awards recognise the best financial products available to consumers in the UK.
Petplan, which says it has recently strengthened its policies to provide pet owners with more comprehensive cover, was chosen by consumers for its market leading policies and outstanding customer service.
Petplan Director Neil Brettell said: "The award is great recognition for the fantastic job that our team at Petplan does to keep pets healthy and owners happy.
"Our Covered for Life policies truly do what they say, they ensure that a pet can get the best possible treatment throughout its life without the owner having to worry about the cost. It's great to be recognised for the service that we've been providing to the nation's pets for over 35 years."
For information about how working with Petplan can help your practice call Vetline on 0800 316 8800 or visit www.petplanvet.co.uk
Bayer Animal Health has launched a new version of Drontal which is presented as a bone-shaped tablet.
The company says that this is the UK's first worming tablet shaped like a bone, and that the product is designed to help improve client compliance.
Dan White, Group Product Manager at Bayer Animal Health said: "Almost half of dog owners - surveyed prior to launch - indicated that new Drontal bone would encourage them to worm their dogs more routinely. This is clearly great news for practices especially during these difficult economic times.
The launch of Drontal bone will be supported by a marketing drive that includes a new advertising creative concept which will be featured as part of a national TV advertising campaign, and an online consumer-facing competition called Give Your Dog A Bone designed to engage further with dog owners and communicate the benefits of having a worm-free dog.
Dan added: "The online and supporting consumer PR campaign will bring to life the special bond between pet and owner, and celebrate the happiness that dogs bring to our lives when they are happy, healthy and worm-free."
Practices can request a practice support pack to promote the availability of Drontal bone which will include a notice board picture-pack aimed at dog owning clients by calling their Bayer Territory Manager or 01635 563380.
The Give Your Dog a Bone competition and PR campaign has been devised by leading healthcare communications agency Pegasus. The new 'bone-shaped' TV and print creative has been developed by the recently-appointed advertising agency Dinosaur and will launch in early 2012.
Drontal's Give Your Dog a Bone competition will be launched on 1st March 2012 at www.giveyourdogabone.co.uk.
YourVets, the network of privately owned small animal veterinary practices has opened a new clinic in Dagenham, Essex and is re-opening an expanded and improved practice in Wythall, Birmingham later this month.
YourVets already has five clinics operating throughout the West Midlands and Essex, with the philosophy of providing a friendly, caring and high-quality service at an affordable price.
YourVets says its Dagenham clinic is a new, purpose-built facility while the Wythall premises has been enlarged and improved to supersede the old Pet Vaccination Clinic. The Wythall clinic has also been re-branded under the YourVets name, to reflect that fact that its veterinary care has grown to encompass the full range of veterinary procedures, rather than just vaccinations.
The clinics are equipped with high-tech equipment and top-class facilities. They offer a walk in appointment service to provide clients with maximum convenience and flexibility and have easy access to YourVets' own affordable 24-hour emergency service. Owners can also register their pets and order prescriptions online, for added speed and efficiency.
Jonathan Stirling, Managing Director of the PVC/YourVets group, said: "At Dagenham and Wythall, as with all our clinics, visitors and staff will be able to benefit from outstanding facilities, including air conditioned buildings, easy parking and the very latest medical equipment in a relaxed, fun and welcoming atmosphere."
Faye Fraser, Practice Manager at the YourVets Coventry clinic, says: "I love my role at YourVets. It gives me immense satisfaction to know that so many pets and owners have access to our truly affordable prices and professional veterinary service. We all care deeply about the animals we treat, and my love for animals extends into my home life, too. I have two rescue cats Tarot and Sorrell, who both need lifelong medical care."
YourVets currently has clinics at Coventry and Nuneaton in the West Midlands and Rayleigh in Essex. YourVets Dagenham opened on 4th February 2012 and the new-look YourVets Wythall will launch on 12th February 2012, with a special open day.
For more information about YourVetsvisit http://www.yourvets.co.uk/.
Merial Animal Health, manufacturer of Previcox, has launched a new campaign in small animal practices across the UK to continue to spread the message of 'total joint health'.
As part of the campaign, Merial has produced 'The A-Z of Canine Mobility' - a series of short articles and bite-sized information which can be disseminated to clients, helping to educate dog owners about canine osteoarthritis and the treatment options available.
Previcox Brand Manager Kathryn England said: "We are providing regularly updated articles and information to interested practices in a form that is easily pasted into a newsletter, eshot or fixed to a waiting room wall so that they can communicate with their clients quickly and easily. It's essentially free information to encourage owners to bring their dogs in for a joint check up."
Merial says the message about the importance of joint health and osteoarthritis is not well understood by pet owners, as demonstrated by a recent survey1 which found that only 53% of the owners of old dogs considered reduced willingness to exercise as serious enough to require veterinary attention.
Merial's Technical Manager, Kevin Whelan said: "The results highlight the fact that owners of older pets, even those who would be considered as responsible pet owners, do not consider signs such as unwillingness to exercise or hind leg stiffness to be particularly important. It's therefore important to educate and engage pet owners on this topic to encourage them to seek advice from their vet"
To sign up for regular free updates contact your Merial Territory Manager or call or call 0870 6000 123.
Reference
1. (Davies, 2011)
Norbrook Laboratories Ltd has launched Propentofylline, a new product designed to reduce lethargy and improve general demeanour and exercise tolerance in older dogs.
Michelle Jones, Brand Manager at Norbrook said: "We launched Propentofylline to the UK market at the recent VPMA Congress where it was warmly received by the delegates with plenty of positive comments on both the lively design of the campaign and the opportunities for use of this product in practice. The product is indicated for improving dullness, lethargy and general demeanour in dogs to essentially give them a new lease of life."
Available in 50mg and 100mg tablets, Norbrook says Propentofylline can be prescribed to help boost a dog's willingness to exercise and improve exercise tolerance.
Speaking at the launch of the product at the VPMA Congress, Ms Pauline Graham, VPMA President from Capontree Vets said: "Propentofylline, as an active ingredient, is widely prescribed by vets with its properties that assist increased blood flow, particularly to the heart and skeletal muscle. Also increasing the blood flow to the brain and therefore its oxygen supply, it is a well recognised treatment for older, lethargic dogs to help encourage brightness as well as tolerance and willingness to exercise. I am pleased to see Norbrook offering this product as another high quality and cost-effective addition to their small animal range."
Michelle added: "Veterinary practices can avail themselves of a range of promotional support material for our Propentofylline product including a technical brochure and waiting room posters. We will also have an introductory offer which our Territory Managers will be pleased to discuss with their clients."
A new quarterly veterinary publication - Companion Animals - has been launched to provide veterinary professionals with a structured summary of the best international literature published in the past three months.
The peer-reviewed publication is backed by an educational grant from Boehringer Ingelheim Vetmedica, which says it is part of the company's commitment to invest in education and continue to support vets in practice.
Companion Animals contains expert commentary and analysis on recent advances in veterinary medicine and has an international editorial and advisory board. The board comprises Virginia Luis Fuentes from the Royal Veterinary College, Daniel Holden from the County Veterinary Clinic, Jacques Penderis from the University of Glasgow, Scott Brown from the University of Georgia, Brice Reynolds from the National Veterinary School of Toulouse, Rob Rayward from Coast Veterinary Referrals, James Oliver from North Kent Referrals, Sarah Smith from Sarah Smith Cardiology, Mark Lowrie from Davies Veterinary Specialists, Marieke De Vries from the Animal Health Trust and Patricia Ibarrola from University College Dublin.
In addition, each issue contains an original review article. The leading article in Volume 1, Issue 1 is titled 'The recognition and management of acute and chronic pain in cats' and is authored by Louisa Slingsby from the University of Bristol.
To register an account and receive all content free of charge, courtesy of Boehringer Ingelheim Vetmedica, please contact your local Boehringer Ingelheim Vetmedica territory manager or telephone 01344 746959.
Bayer Animal Health and Tracer Advance have launched a new blog about microchips, designed to promote responsible pet ownership.
The blog will be introduced by a new "virtual" pet expert called "Tracey from Tracer", with the character providing information about the importance of microchipping. Weekly updates from Tracey will seek to highlight differences between microchips, the associated databases, and details the whole process of microchipping; including information such as who the pet owner should call if they lose their pet, how a lost pet is reunited with their owner, and what do pet owners need to do to ensure the best possible chance of being reunited.
With over 300,000 pets going missing each year, the blog also aims to encourage owners who have already microchipped their pet to locate their registration documents and ensure they have useful contact details to hand in order to take the necessary action should it be lost or stolen.
Bayer says that according to a survey it conducted recently there is confusion about microchipping, with just under half of those owners who have had their pets microchipped having no idea which brand of microchip their animal is implanted with, and nearly three quarters of those surveyed being unaware which database their details are registered to.
Markus Edingloh from Bayer Animal Health said: "We are delighted to introduce "Tracey" and the new blog which is a method of focusing pet owner's attention on the topic of microchipping their animals. Microchipping pets is an established method to help reunify pets with their owners, but it is also important that owners are fully aware of the range of technology available and the differences in services provided with the microchip, such as the associated database which provides the reunification service. Our new blog aims to provide information about all aspects of microchipping in a bid to increase microchipping awareness and the number of lost pets being reunited with their owners each year".
The blog can be seen at: www.tracermicrochippingblog.co.uk