Successful marketing in the waiting room is all about perceptions. When a client visits a supermarket and sees row upon row of pet products, professionally displayed and priced, it gives them a sense that the supermarket is serious about offering a choice of competitively priced products.
If they visit a veterinary practice with just a couple of collars on a rack at one end of the room, a pet food rack half way down, and a couple of flea treatments displayed behind reception, none of it priced, they are going to be left with quite the opposite feeling.
So, if you are going to sell products and services effectively, you can't do it half-heartedly. You need to consider everything that is going to make the client think: "I'll buy that from the vet."
When a client shops at your practice for the first time, the following will help to ensure that they return: